4 Things You Can Do to Write Better Blog Posts

4 Things You Can Do Today to Write Better Blog Posts by Karon Thackston

All too often, we think of the blog that we write for as “our” blog. And, it is. We, as the website owner, have control of the blog. We created it, we operate it, we publish posts on the blog. It is, in fact, ours.

In reality, however, “our” blog shouldn’t be entirely about us. It’s more like a partnership where we have controlling interest, but our readers have an almost-equal say. After all, if they don’t want to read the posts we add to our blogs, we’ll quickly find ourselves in a deserted area of the Internet filled with virtual tumbleweeds.

The trick? Write blog posts with your readers in mind. Yes, you absolutely need to incorporate your unique personality and charm into each post you write. But including your target audience (readers) in every step goes a long way to creating the best posts possible and ensuring continued engagement.

  1. Create & Read Your Audience Persona

Do you have a target audience persona (profile)? You really should! This is essentially an outline / synopsis of those who regularly read the posts on your blog. It includes information such as:

  • Age
  • Income level
  • Education level
  • Gender
  • Interests
  • Hobbies
  • Profession
  • Stage of life
  • Biggest concerns (related to the topic(s) you blog about)
  • And much more.

How do these seemingly boring details impact your writing. Think about it like this.

Let’s say you operate a pet blog. You regularly write posts about dog-related topics, which is awesome! And you get some likes, shares, and comments. However, after you do a bit of research and ask some questions, you realize (much to your surprise) that 46% of your readers have only cats or have dogs and cats as companions. What’s more, 25% have ferrets in addition to a cat or dog!

Also, 58% of people have income under $35,000 per year and state that their biggest pet-related concerns are linked to the expenses of owning their pets.

Now what do you do? You begin cranking out posts about not only dogs, but also cats and ferrets. Your topics might shift from always writing about dog exercise, eating habits, and travel to also including tips for affordable health care for all of these (and other) pets.

Start by asking some basic questions like the ones listed above to get foundational knowledge of who you are writing to. Then add to the persona regularly as you discover new tidbits of info.

  1. Choose the Right Blog Post Style

Try one of these:

  • Interview — Just like Oprah, you can bring others to your audience to share their knowledge with your peeps. Email interviews are a breeze to conduct; much less trouble than audio or video interviews (which are also great, but require much more work). Send someone 5 to 10 questions via email and ask them to answer them. Format that into a blog post and you’re done!
  • Investigation — Dig deep into a current event, new government policy, or even a product recall that might affect your readers. They’ll be glad you took the time to uncover and explain the details.
  • Demo — Have you heard about new software, a special process, or a clever hack that your audience would love? Outline a quick demo complete with highlights of the biggest pros and cons. And, of course, lots of pics!

Depending on the topic you’re covering, one of these might work much better than the standard editorial.

 

Click here to read the rest of Karon Thackston’s post

 

DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

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6 Things You Must Do for More Sales on Amazon

Want More Sales? Include These 6 Things in Your Amazon Product Description by Karon Thackston

I did a poll recently in my private Facebook group. The question was something like “Which part of creating Amazon listings stresses you out the most?” Of the title, bullets, description, and keywords, the majority answered that the description was where they hit a wall.

That really surprised me.

One seller commented that the description section took the most creativity because it was the longest. Therefore, at the request of my Facebook group, I’ve developed this quick help guide for those who are uncertain about what to include as they write their Amazon product description.

Does the Description Matter?

While the description is farther down the page when you view a listing on a computer, mobile users see the standard description above the key feature bullets. That means this is the first bit of detailed information shoppers see when using a smartphone or tablet.

Click here to read the rest of Karon Thackston’s post

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

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How to Build Multiple Streams of Income

How to Build Multiple Streams of Income that Produce Every Month by Karon Thackston

Have you been concerned about all your revenue coming from a single source? Are you tired of doing all the work yourself and are looking for passive income ideas?

In this conversation with super-smart businesswoman Sue Painter, we discuss what multiple streams of income are, how to generate ideas and steps to get you started building new revenue streams today!

 

Click here to watch the video by Karon Thackston

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

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Why revenue streams are important to authors

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Multiple Streams of Income Are Vital for Small Business Survival by Karon Thackston

I’ve seen it happen too many times. Online businesspeople get tunnel vision and – before you know it – all their revenue is coming from a single source.

That’s a dangerous place to find yourself!

Years ago, millions of website owners found all their traffic dried up overnight thanks to a Google update. Just recently, those who had built their businesses on a foundation of Facebook advertising got a major shock when Facebook’s algorithm changed.

If more than 50% of your revenue comes from one place (selling on Amazon, running ads on a single site, a specific group of customers, etc.) it’s time to branch out!

This 11-minute video will give you some easy ideas for diversifying your business. You’ll be able to draw income from a variety of sources and create a more stable business that will still generate revenue even if one channel fails.

Click here to watch the video by Karon Thackston

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

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How to Leverage the Power of Conversational Copywriting

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4 Ways to Leverage the Power of Conversational Copywriting by Karon Thackston

Back before the web, in the days of broadcast media — like TV, print, and radio — copywriting was about writing AT your audience.

These were one-way media. The audience was passive. They couldn’t talk back. As copywriters, we simply wrote at our audience, hoping to push them toward making a purchase.

However, the web is utterly different. It’s not one-way.

This means we no longer need to write AT our audience. We can engage WITH them.

And when your communication goal shifts from writing AT to engaging WITH… everything changes.

At least, it should change.

But, strangely, all too many companies and marketers are still stuck in the habit of one-way, old-school, full-on broadcast copywriting.

Which is a pity, because applying conversational copywriting principles to interactive media (including websites) delivers a lot of valuable benefits.

Let’s take a peek at 4 of them.

#1 — Conversational Copywriting Lets You Simplify and Clarify Your Message

Here’s some text I found on a website recently:

“We empower organizations to monitor cloud spend, drive organizational accountabilities, and optimize cloud efficiency so they can accelerate future cloud investments with confidence.”

No kidding. That’s what they wrote, word for word.

Why would they use such ridiculously complicated language? Hard to say. But I’m guessing someone figured it made them look smart.

The trouble is, it’s a terrible piece of communication.

Now let’s imagine the marketer was at home, sitting at his kitchen table, telling his neighbor what it was he did at work.

“We help companies make smarter use of cloud storage.”

A little simpler and clearer, right?

That’s the basic model for conversational copywriting.

You always ask yourself, “How would I explain this, or pitch this, if I were sitting at my kitchen table, talking to a neighbor or a friend?”

As soon as you imagine that picture in your mind, the business jargon falls away, the crazy 30-word compound sentences get broken up, and you actually start communicating with clarity.

 

Click here to read the rest of Karon Thackston’s post

 

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

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7 Tips for Writing Bullet Points

7 Expert Tips for Writing Bullet Points That Sell by Karon Thackston

What are the two most-read sections of any piece of copy? The title and the bullets. This is one reason why almost all e-commerce content management systems (CMSs), as well as online e-tail giant Amazon, include bullets in their product description templates.

How to Write a Bullet Point

Writing bullets that sell takes more than simply listing words that are prefaced by a bullet point. Depending on who your target audience is, whether there are numerous segments of your audience, whether your product is well known or requires educating your customers, and other factors, your strategy for writing bullet points will change.

Here are 7 of my favorite professional tips for writing bullet points:

  1. Choosing Super Adjectives to Describe Features/Benefits — When it comes to writing bullet points, this Amazon listing did a phenomenal job of turning a typical plastic thermometer into a desirable purchase.

“Classic style,” “trustworthy temperature and humidity readings,” “low-profile body,” “easy-to-read graphics,” “UV-fade-resistant”… each of these carefully chosen adjectives helps to elevate the quality and performance of this thermometer.

 

Click here to read the rest of Karon Thackston’s post

 

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

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Black Friday: Save 50% + Get More Sales & Higher Rankings [ENDS MON]

What are your goals for the holiday season and the New Year?

• Get better Google rankings?

• Increase Amazon traffic/sales?

• Boost website conversions?

• Communicate better with customers?

• Build stronger relationships/loyalty?

Well, you’re in luck because Karon Thackston of Marketing Words is offering ALL her popular courses at a huge 50% discount Friday – Monday.

Here’s what others have to say about Karon’s teaching style:

“Hi Karon. I love your approach to marketing. From day 1 of your course I GOT the distinction. I’m working today on the worksheet for module 1 so I can get my language right for my target market. Many thanks Karon for being such a great teacher!” — Sandy Ross, Website Owner

 

“There’s so much educational babble out there in the online universe. One must think critically regarding what teacher to spend educational dollars on and time with in order to learn. You are one of those to me.” — Candace Fisher, Internet Marketing Best Practices

Simply click here and save.

 

If you’re a website owner, Amazon seller, copywriter, a wannabe copywriter, or a search engine optimizer, these courses are for you. You can make 2017 the year you stop chasing your tail and make more money. But you’ll want to get these products now because the 50% off sale ends Monday at midnight.

P.S. Karon’s courses are filled with amazing insights that really make writing excellent copy quick and easy. Even if you’ve taken other courses before, you’ll be shocked at how much you’ll learn from Karon. Click here.  Offer expires MONDAY at midnight.

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

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