Amazon Keywords Search Term

Amazon Keywords: Is the 250-Character Search Term Limit Real? by Karon Thackston

The Amazon community has been all abuzz for weeks over the supposed 250-character limit. I, however, have been noticeably quiet about this topic because there has been so much conflicting information from a huge variety of sources. I’m not usually a first-adopter. I like to test and tweak and read and apply and then draw conclusions.

After speaking at an in-house workshop for Seller Labs, I decided to share what we, at Marketing Words, have found out so far. Information and results from sellers, Amazon, consultants, and other sources are still coming in, so we may change the way we approach listings in the future based on evidence that comes forward later on.

Relevance Is a Top Priority

Whether it was for Google or Amazon, I have preached about relevance with regard to search terms for the past 18 years. It is THE biggest and most important factor right now with Amazon. In fact, in this article about Amazon announcing the 5,000-character search term change, lack of relevance was one of the biggest reasons I said this new policy would hurt sellers’ listings.

Here’s What I Agree With

From all the articles, blog posts, webinars, and tests Marketing Words has run, here’s what I believe at this point.

Click here to read the rest of Karon Thackston’s post

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

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The 12 All-Time Best Business and Personal Development Books

 

Click here to download the PDF of Top-12-All-Time-Best-Books

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Internet Business Insights: Lessons Learned and Strategies Used by 101 Successful Internet-Based Entrepreneurs

The world is abuzz with the prospect of earning some internet-based income but many people in the world today are working really hard and NOT having exceptional success.

And so, I’m pleased to tell you about this new free book: Internet Business Insights

Internet Business Insights: Lessons Learned and Strategies Used by 101 Successful Internet-Based Entrepreneurs. 

The book includes 100 stories from digital entrepreneurs on obstacles, how they became successful, what their greatest tactics are, and their advice and inspiration.

It’s full of insights and advice from authors, bloggers, podcasters, YouTubers, coaches, freelancers, and many other varieties of internet entrepreneurs.

Also included in the book is a section that compiles the 30 repeating themes that were mentioned again and again and again by multiple contributors.

You can truly use this book to shortcut or expedite your success online by learning from the experts.

Completely FREE

It’s an incredible resource that’s over 502 pages in paperback, and I’m thrilled to be able to offer the book to you completely free.

To get it for free in eBook form, simply sign up HERE 

Then you’ll be notified when the book is free on Kindle.

I hope you like it!


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

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Free book: Internet Business Insights

A FREE Book!

Want to know how people went from $0 to having full-time success online? How they stumbled at first but finally figured it out and what their secrets are?

Then you’ll definitely want to check out this AMAZING book filled with nearly 400 pages of cutting-edge insights, advice, motivation, and more.

Did I mention it’s 100% FREE?

Seriously, if you want to learn the inside secrets from 101 online entrepreneurs that have found success–ranging from podcasters, YouTubers, authors, social media moguls, coaches, consultants, and many more–then check this out.

There’s no other book in existence quite like this. It’s super cool.

Sign up now and you’ll get it for free when it’s released on July 9…

 

CLICK HERE to get your free book

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

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How to Test Amazon Titles for Results

How to Easily Test & Tweak Amazon Titles for Maximum Results by Karon Thackston

Writing Amazon titles can be a traumatic experience for some people. Even those with a good amount of expertise with writing copy can struggle with this all-important element. It only makes sense that — once the Amazon title has been decided on — you would leave it alone at all costs. Unfortunately, that’s not the best strategy if you want to ensure conversions are at their highest.

The title of your product listing is the most-read component of your copy. It has an enormous impact on sales and rankings. Just because you’ve found one that works pretty well doesn’t mean there aren’t several others that could pull even better results. This is why it’s important to test and tweak every title for every product listing you’ve created. But how?

 

Click here to read the rest of Karon Thackston’s post

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

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Examining the Mindset & Buying Decisions of Actual Customers

Amazon Secret Shopper: Examining the Mindset & Buying Decisions of Actual Customers (Freezer Bins) by Karon Thackston

“K” is a professional businesswoman who leads a busy life. Once she’s finally decided to take action, she tends to put things off and then make fairly quick decisions about what she wants. She shops a lot using the Amazon app on either her tablet or phone. Let’s follow her thoughts and actions as she goes on an actual shopping trip to Amazon.

I needed freezer bins. I was tired of digging through stacks of rock-hard, questionable food items to find what I wanted. It was time to get organized! So, shopping on my iPad, I went to the Amazon app and searched for “freezer bins.”

I began scrolling through the search results, looking at pictures first. I knew I didn’t want wire ones because the corners of veggie bags poke through, small things can fall out of holes, etc. I wanted clear plastic. The first listing I saw with plastic was a 2-set that were narrow and tall. That wasn’t what I needed. I scrolled down and saw some other single units that were also not what I wanted.

Then I came across a 6-piece set for $34.83. Liked the picture in the search results and the price was something I was willing to pay. Before I even clicked to the listing, I scrolled 2 more screen lengths down to see if I’d missed anything else. Nothing caught my eye, so I scrolled back up and clicked the 6-piece set to explore further.

 

Click here to read the rest of Karon Thackston’s post 

 

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

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10 Quick Tests to Improve Rankings, Traffic & Sales

10 Quick Tests to Improve Rankings, Traffic & Sales bv Karon Thackston

I get questions all the time about the best ways to create Amazon titles, bullets, and descriptions as well as what to include in the Search Terms section. “I want the most effective listing right off the bat” (or something similar) is a common statement.

Here’s the truth…

You, as the listing owner, need to continually test various approaches. If you’ve been selling on Amazon for a day or longer, you know that Amazon is constantly changing its algorithm. Just like Google, sometimes the updates are minor tweaks that nobody notices and other times they cause serious upheaval. From the time you put a new listing up, you should begin a regular testing routine.

What Should I Test?

Oh boy! How long do you have? I could talk about this all day! 😊 Not to mention, there are so many rumors running around that you have to weed out fact from fiction. Then, there are tests that bring expected results with certain listings and unexpected results with others.

To start with, here’s what I’d recommend.

Titles

As with all things Amazon, there are major sellers on both sides of the fence who will swear their way of creating titles (or optimizing any other part of the listing) is THE way it should be done. Phewy! With anything in online business, there is rarely only one way of doing things.

My motto (that I was using long before Chris Goward wrote his wildly popular book) is… You should test that!

For titles, try these:

  1. Move your primary keywords to the very front of the title.
  2. Insert the entire keyphrase (as-is) into the title (within the first 80 characters or so).
  3. Replace the keywords/keyphrase you currently have with different ones.

 

Click here to read more of Karon Thackston’s post 

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

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