5 Ways to Monetize a Blog Post

How to Monetize a Blog Post: 5 Proven Ways by Karon Thackston

One of the most-common questions when it comes to blog posts is “How can I make money blogging?”

Let me offer you some suggestions about how to monetize a blog post with these 5 proven ways.

As a note, there are lots of other ways to make money blogging if you branch off into your own services or products. But — for now — I’m talking strictly about the actual post doing all the heavy lifting to generate income.

  1. Running Ads — Whether you choose something like Google AdSense or advertiser sponsorships with custom ads, you can sell space on your blog. Any type of ad that would produce a significant amount of income will require that your blog have some pretty decent traffic stats. However, even if you are still building traffic to your site, you can begin now to incorporate AdSense ads so you have a good foundation when you do reach larger traffic numbers.
  2.  Relationship Referrals — They don’t have to be blatant ads (banners, sidebar, pop-ups, etc.). You can do what I call relationship referrals. These would be set up with the product or brand beforehand.

 

This is sort of a drive-by ad much like what people do in TV shows and movies. You know, when you see Tom Cruise in Mission Impossible drinking a Pepsi while the camera zooms in for a close-up of his hands as he’s typing on his Mac laptop.

You don’t actually sell anything. The advertiser is paying for a certain level of exposure on your blog every month. People see a picture in the blog post of you using the product or they read about how you love your Mac, or you just bought a new Mac, etc.

By showing your relationship with the product, you’re positioning it as something you endorse.

Click here to read the rest of Karon Thackston’s post

 

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

 

Advertisements

Leave a comment

Filed under Blog

Persuasive Writing for Blogs & Websites Depends on These Words

Persuasive Writing for Blogs & Websites Depends on These Words by Karon Thackston

What makes persuasive copywriting persuasive? Have you ever thought about that? To a lot of people, persuasion equals hype. But it doesn’t have to.

You can see what I mean here. Which one do you find more persuasive?

 

Click here to read the rest of Karon Thackston’s post

 

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

 

Leave a comment

Filed under Blog, Copywriting

How to Quadruple Your Blog Subscribers With One Proven Change

How to Quadruple Your Blog Subscribers With One Proven Change by Karon Thackston

An exceptional balance of tech and talk. That’s how I’d describe Cindy Bidar because she is a hardcore techy who can also write with creative flair. Not only have we been online and offline friends for years (maybe 10?), we’ve also worked together for about that long. I know Cindy and what she’s capable of. I respect the advice she offers. So, when I wanted to present more articles on making the most of your blog posts, it had to include a discussion from Cindy on freebies, funnels and increased opt-ins/subscribers.

Pay. Close. Attention.

When is the last time you looked at the conversion rate on your blog?

Like most small business owners, you’re likely using your blog to drive awareness about your company. It sits at the very top of your content marketing funnel, and you hope that visitors will be so impressed with your expertise and the info you share that they’ll be eager to opt in for more.

Well, maybe.

According to email marketing company Sumo, the average opt-in form sees a 1.95% conversion rate. Different form placements, such as pop-ups or notification bars or scroll mats, can see slightly better results, but if you’re getting a 4.77% conversion on average, you’re in an elite crowd. Well done!

But even 4.77% isn’t really a celebration-worthy number. You can do better, and the way to do it is through content upgrades.

Simply put, a content upgrade is an opt-in offer that appears on and is hyper-relevant to a specific blog post. Most times, it gives readers an opportunity to learn more about the topic by downloading additional information or resources. Just like your other freebies, content upgrades help to grow your mailing list and lead to a targeted follow-up email sequence that provides value to your subscribers.

In other words, it’s the next step in your content marketing funnel, but with a powerful twist.

In fact, Sumo reports conversion rates as high as 20% for a well-planned content upgrade. I can attest to that. I have one that converts at just over 20%. Not bad, huh?

Click here to read the rest of Karon Thackston’s post

 

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

 

Leave a comment

Filed under Blog, Email list, marketing

4 Things You Can Do to Write Better Blog Posts

4 Things You Can Do Today to Write Better Blog Posts by Karon Thackston

All too often, we think of the blog that we write for as “our” blog. And, it is. We, as the website owner, have control of the blog. We created it, we operate it, we publish posts on the blog. It is, in fact, ours.

In reality, however, “our” blog shouldn’t be entirely about us. It’s more like a partnership where we have controlling interest, but our readers have an almost-equal say. After all, if they don’t want to read the posts we add to our blogs, we’ll quickly find ourselves in a deserted area of the Internet filled with virtual tumbleweeds.

The trick? Write blog posts with your readers in mind. Yes, you absolutely need to incorporate your unique personality and charm into each post you write. But including your target audience (readers) in every step goes a long way to creating the best posts possible and ensuring continued engagement.

  1. Create & Read Your Audience Persona

Do you have a target audience persona (profile)? You really should! This is essentially an outline / synopsis of those who regularly read the posts on your blog. It includes information such as:

  • Age
  • Income level
  • Education level
  • Gender
  • Interests
  • Hobbies
  • Profession
  • Stage of life
  • Biggest concerns (related to the topic(s) you blog about)
  • And much more.

How do these seemingly boring details impact your writing. Think about it like this.

Let’s say you operate a pet blog. You regularly write posts about dog-related topics, which is awesome! And you get some likes, shares, and comments. However, after you do a bit of research and ask some questions, you realize (much to your surprise) that 46% of your readers have only cats or have dogs and cats as companions. What’s more, 25% have ferrets in addition to a cat or dog!

Also, 58% of people have income under $35,000 per year and state that their biggest pet-related concerns are linked to the expenses of owning their pets.

Now what do you do? You begin cranking out posts about not only dogs, but also cats and ferrets. Your topics might shift from always writing about dog exercise, eating habits, and travel to also including tips for affordable health care for all of these (and other) pets.

Start by asking some basic questions like the ones listed above to get foundational knowledge of who you are writing to. Then add to the persona regularly as you discover new tidbits of info.

  1. Choose the Right Blog Post Style

Try one of these:

  • Interview — Just like Oprah, you can bring others to your audience to share their knowledge with your peeps. Email interviews are a breeze to conduct; much less trouble than audio or video interviews (which are also great, but require much more work). Send someone 5 to 10 questions via email and ask them to answer them. Format that into a blog post and you’re done!
  • Investigation — Dig deep into a current event, new government policy, or even a product recall that might affect your readers. They’ll be glad you took the time to uncover and explain the details.
  • Demo — Have you heard about new software, a special process, or a clever hack that your audience would love? Outline a quick demo complete with highlights of the biggest pros and cons. And, of course, lots of pics!

Depending on the topic you’re covering, one of these might work much better than the standard editorial.

 

Click here to read the rest of Karon Thackston’s post

 

DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

Leave a comment

Filed under Blog

6 Things You Must Do for More Sales on Amazon

Want More Sales? Include These 6 Things in Your Amazon Product Description by Karon Thackston

I did a poll recently in my private Facebook group. The question was something like “Which part of creating Amazon listings stresses you out the most?” Of the title, bullets, description, and keywords, the majority answered that the description was where they hit a wall.

That really surprised me.

One seller commented that the description section took the most creativity because it was the longest. Therefore, at the request of my Facebook group, I’ve developed this quick help guide for those who are uncertain about what to include as they write their Amazon product description.

Does the Description Matter?

While the description is farther down the page when you view a listing on a computer, mobile users see the standard description above the key feature bullets. That means this is the first bit of detailed information shoppers see when using a smartphone or tablet.

Click here to read the rest of Karon Thackston’s post

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

Leave a comment

Filed under amazon, marketing, Sales

How to Build Multiple Streams of Income

How to Build Multiple Streams of Income that Produce Every Month by Karon Thackston

Have you been concerned about all your revenue coming from a single source? Are you tired of doing all the work yourself and are looking for passive income ideas?

In this conversation with super-smart businesswoman Sue Painter, we discuss what multiple streams of income are, how to generate ideas and steps to get you started building new revenue streams today!

 

Click here to watch the video by Karon Thackston

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

Leave a comment

Filed under marketing, Sales

Why revenue streams are important to authors

photo courtesy of pixabay.com

Multiple Streams of Income Are Vital for Small Business Survival by Karon Thackston

I’ve seen it happen too many times. Online businesspeople get tunnel vision and – before you know it – all their revenue is coming from a single source.

That’s a dangerous place to find yourself!

Years ago, millions of website owners found all their traffic dried up overnight thanks to a Google update. Just recently, those who had built their businesses on a foundation of Facebook advertising got a major shock when Facebook’s algorithm changed.

If more than 50% of your revenue comes from one place (selling on Amazon, running ads on a single site, a specific group of customers, etc.) it’s time to branch out!

This 11-minute video will give you some easy ideas for diversifying your business. You’ll be able to draw income from a variety of sources and create a more stable business that will still generate revenue even if one channel fails.

Click here to watch the video by Karon Thackston

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

Leave a comment

Filed under amazon, Sales