Amazon Secret Shopper: The Mindset & Buying Decisions of Actual Customers (Bread Pan) by Karon Thackston
To get a better idea of what actual shoppers experience when browsing and buying on Amazon, I’ve asked one to take a little shopping trip. Meet “J” a health-conscious mother of three (and closet chocoholic) who agreed to document her every move and thought while in search of a bread/loaf pan. Here’s her enlightening journey.
When searching for a bread pan, I thought about how I’d be using it. I want to make healthier sandwich bread for my children that’s the same size and shape as store-bought bread. I remember seeing pictures of bread pans in the past, and they all seemed shorter than commercial loaves. With this in mind, I started my search by typing in “long bread loaf pan.”
The first one that pulled up was the Wilton Perfect Results. It looked nice and long, but the second one caught my attention for some reason. The picture is taken at a unique angle, so maybe that was it? I also noticed it had over 400, 4-star reviews while the first pan had less than 20. I clicked on the more popular one first, but the bullets and description weren’t impressive. It basically just told me the dimensions. It didn’t include any features, benefits, or uses, so I didn’t stay on that page long.
I went back to that first pan and noticed the highlighted “Product Features” right there on the search results page.
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