7 Expert Tips for Writing Bullet Points That Sell by Karon Thackston
What are the two most-read sections of any piece of copy? The title and the bullets. This is one reason why almost all e-commerce content management systems (CMSs), as well as online e-tail giant Amazon, include bullets in their product description templates.
How to Write a Bullet Point
Writing bullets that sell takes more than simply listing words that are prefaced by a bullet point. Depending on who your target audience is, whether there are numerous segments of your audience, whether your product is well known or requires educating your customers, and other factors, your strategy for writing bullet points will change.
Here are 7 of my favorite professional tips for writing bullet points:
- Choosing Super Adjectives to Describe Features/Benefits — When it comes to writing bullet points, this Amazon listing did a phenomenal job of turning a typical plastic thermometer into a desirable purchase.
“Classic style,” “trustworthy temperature and humidity readings,” “low-profile body,” “easy-to-read graphics,” “UV-fade-resistant”… each of these carefully chosen adjectives helps to elevate the quality and performance of this thermometer.
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