Category Archives: amazon

6 Things You Must Do for More Sales on Amazon

Want More Sales? Include These 6 Things in Your Amazon Product Description by Karon Thackston

I did a poll recently in my private Facebook group. The question was something like “Which part of creating Amazon listings stresses you out the most?” Of the title, bullets, description, and keywords, the majority answered that the description was where they hit a wall.

That really surprised me.

One seller commented that the description section took the most creativity because it was the longest. Therefore, at the request of my Facebook group, I’ve developed this quick help guide for those who are uncertain about what to include as they write their Amazon product description.

Does the Description Matter?

While the description is farther down the page when you view a listing on a computer, mobile users see the standard description above the key feature bullets. That means this is the first bit of detailed information shoppers see when using a smartphone or tablet.

Click here to read the rest of Karon Thackston’s post

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

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Why revenue streams are important to authors

photo courtesy of pixabay.com

Multiple Streams of Income Are Vital for Small Business Survival by Karon Thackston

I’ve seen it happen too many times. Online businesspeople get tunnel vision and – before you know it – all their revenue is coming from a single source.

That’s a dangerous place to find yourself!

Years ago, millions of website owners found all their traffic dried up overnight thanks to a Google update. Just recently, those who had built their businesses on a foundation of Facebook advertising got a major shock when Facebook’s algorithm changed.

If more than 50% of your revenue comes from one place (selling on Amazon, running ads on a single site, a specific group of customers, etc.) it’s time to branch out!

This 11-minute video will give you some easy ideas for diversifying your business. You’ll be able to draw income from a variety of sources and create a more stable business that will still generate revenue even if one channel fails.

Click here to watch the video by Karon Thackston

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

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7 Tips for Writing Bullet Points

7 Expert Tips for Writing Bullet Points That Sell by Karon Thackston

What are the two most-read sections of any piece of copy? The title and the bullets. This is one reason why almost all e-commerce content management systems (CMSs), as well as online e-tail giant Amazon, include bullets in their product description templates.

How to Write a Bullet Point

Writing bullets that sell takes more than simply listing words that are prefaced by a bullet point. Depending on who your target audience is, whether there are numerous segments of your audience, whether your product is well known or requires educating your customers, and other factors, your strategy for writing bullet points will change.

Here are 7 of my favorite professional tips for writing bullet points:

  1. Choosing Super Adjectives to Describe Features/Benefits — When it comes to writing bullet points, this Amazon listing did a phenomenal job of turning a typical plastic thermometer into a desirable purchase.

“Classic style,” “trustworthy temperature and humidity readings,” “low-profile body,” “easy-to-read graphics,” “UV-fade-resistant”… each of these carefully chosen adjectives helps to elevate the quality and performance of this thermometer.

 

Click here to read the rest of Karon Thackston’s post

 

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

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Black Friday: Save 50% + Get More Sales & Higher Rankings [ENDS MON]

What are your goals for the holiday season and the New Year?

• Get better Google rankings?

• Increase Amazon traffic/sales?

• Boost website conversions?

• Communicate better with customers?

• Build stronger relationships/loyalty?

Well, you’re in luck because Karon Thackston of Marketing Words is offering ALL her popular courses at a huge 50% discount Friday – Monday.

Here’s what others have to say about Karon’s teaching style:

“Hi Karon. I love your approach to marketing. From day 1 of your course I GOT the distinction. I’m working today on the worksheet for module 1 so I can get my language right for my target market. Many thanks Karon for being such a great teacher!” — Sandy Ross, Website Owner

 

“There’s so much educational babble out there in the online universe. One must think critically regarding what teacher to spend educational dollars on and time with in order to learn. You are one of those to me.” — Candace Fisher, Internet Marketing Best Practices

Simply click here and save.

 

If you’re a website owner, Amazon seller, copywriter, a wannabe copywriter, or a search engine optimizer, these courses are for you. You can make 2017 the year you stop chasing your tail and make more money. But you’ll want to get these products now because the 50% off sale ends Monday at midnight.

P.S. Karon’s courses are filled with amazing insights that really make writing excellent copy quick and easy. Even if you’ve taken other courses before, you’ll be shocked at how much you’ll learn from Karon. Click here.  Offer expires MONDAY at midnight.

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

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How to Ask for an Amazon Review

How to Ask for an Amazon Review by Karon Thackston

Recently, Amazon has even started to evaluate the language being used in review-request emails. What seems like an honest request for review could come off sounding like you are only asking for positive comments. The issue is incredibly tricky as some sellers have been banned for using certain phrasing while others have been using the same phrasing for years without issue.

Let’s take a quick look at what Amazon would have you do when it comes to review solicitations.

Amazon Terms of Service state:

“Reviews are important to the Amazon Marketplace, providing a forum for feedback about product and service details and reviewers’ experiences with products and services—positive or negative… Additionally, you may not provide compensation (including free or discounted products) for a review. Review solicitations that ask for only positive reviews or that offer compensation are prohibited. You may not ask buyers to modify or remove reviews.”

What NOT to Do

While the majority of sellers aren’t directly telling consumers, “Please only leave a review if you have something nice to say,” the wording being used may come across as a prompt for only positive reviews. For instance, “If you are enjoying our product, please feel free to leave a gleaming review here.” Many of you are probably very proud of yourselves at this point because your follow-up emails look nothing like this. While that is great, the next example is probably a little closer to what many sellers use to close an email:

Click here to read the rest of Karon Thackston’s post

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

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Amazon Keywords Search Term

Amazon Keywords: Is the 250-Character Search Term Limit Real? by Karon Thackston

The Amazon community has been all abuzz for weeks over the supposed 250-character limit. I, however, have been noticeably quiet about this topic because there has been so much conflicting information from a huge variety of sources. I’m not usually a first-adopter. I like to test and tweak and read and apply and then draw conclusions.

After speaking at an in-house workshop for Seller Labs, I decided to share what we, at Marketing Words, have found out so far. Information and results from sellers, Amazon, consultants, and other sources are still coming in, so we may change the way we approach listings in the future based on evidence that comes forward later on.

Relevance Is a Top Priority

Whether it was for Google or Amazon, I have preached about relevance with regard to search terms for the past 18 years. It is THE biggest and most important factor right now with Amazon. In fact, in this article about Amazon announcing the 5,000-character search term change, lack of relevance was one of the biggest reasons I said this new policy would hurt sellers’ listings.

Here’s What I Agree With

From all the articles, blog posts, webinars, and tests Marketing Words has run, here’s what I believe at this point.

Click here to read the rest of Karon Thackston’s post

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

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Internet Business Insights: Lessons Learned and Strategies Used by 101 Successful Internet-Based Entrepreneurs

The world is abuzz with the prospect of earning some internet-based income but many people in the world today are working really hard and NOT having exceptional success.

And so, I’m pleased to tell you about this new free book: Internet Business Insights

Internet Business Insights: Lessons Learned and Strategies Used by 101 Successful Internet-Based Entrepreneurs. 

The book includes 100 stories from digital entrepreneurs on obstacles, how they became successful, what their greatest tactics are, and their advice and inspiration.

It’s full of insights and advice from authors, bloggers, podcasters, YouTubers, coaches, freelancers, and many other varieties of internet entrepreneurs.

Also included in the book is a section that compiles the 30 repeating themes that were mentioned again and again and again by multiple contributors.

You can truly use this book to shortcut or expedite your success online by learning from the experts.

Completely FREE

It’s an incredible resource that’s over 502 pages in paperback, and I’m thrilled to be able to offer the book to you completely free.

To get it for free in eBook form, simply sign up HERE 

Then you’ll be notified when the book is free on Kindle.

I hope you like it!


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

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