Category Archives: amazon

How to Test Amazon Titles for Results

How to Easily Test & Tweak Amazon Titles for Maximum Results by Karon Thackston

Writing Amazon titles can be a traumatic experience for some people. Even those with a good amount of expertise with writing copy can struggle with this all-important element. It only makes sense that — once the Amazon title has been decided on — you would leave it alone at all costs. Unfortunately, that’s not the best strategy if you want to ensure conversions are at their highest.

The title of your product listing is the most-read component of your copy. It has an enormous impact on sales and rankings. Just because you’ve found one that works pretty well doesn’t mean there aren’t several others that could pull even better results. This is why it’s important to test and tweak every title for every product listing you’ve created. But how?

 

Click here to read the rest of Karon Thackston’s post

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

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Examining the Mindset & Buying Decisions of Actual Customers

Amazon Secret Shopper: Examining the Mindset & Buying Decisions of Actual Customers (Freezer Bins) by Karon Thackston

“K” is a professional businesswoman who leads a busy life. Once she’s finally decided to take action, she tends to put things off and then make fairly quick decisions about what she wants. She shops a lot using the Amazon app on either her tablet or phone. Let’s follow her thoughts and actions as she goes on an actual shopping trip to Amazon.

I needed freezer bins. I was tired of digging through stacks of rock-hard, questionable food items to find what I wanted. It was time to get organized! So, shopping on my iPad, I went to the Amazon app and searched for “freezer bins.”

I began scrolling through the search results, looking at pictures first. I knew I didn’t want wire ones because the corners of veggie bags poke through, small things can fall out of holes, etc. I wanted clear plastic. The first listing I saw with plastic was a 2-set that were narrow and tall. That wasn’t what I needed. I scrolled down and saw some other single units that were also not what I wanted.

Then I came across a 6-piece set for $34.83. Liked the picture in the search results and the price was something I was willing to pay. Before I even clicked to the listing, I scrolled 2 more screen lengths down to see if I’d missed anything else. Nothing caught my eye, so I scrolled back up and clicked the 6-piece set to explore further.

 

Click here to read the rest of Karon Thackston’s post 

 

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

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10 Quick Tests to Improve Rankings, Traffic & Sales

10 Quick Tests to Improve Rankings, Traffic & Sales bv Karon Thackston

I get questions all the time about the best ways to create Amazon titles, bullets, and descriptions as well as what to include in the Search Terms section. “I want the most effective listing right off the bat” (or something similar) is a common statement.

Here’s the truth…

You, as the listing owner, need to continually test various approaches. If you’ve been selling on Amazon for a day or longer, you know that Amazon is constantly changing its algorithm. Just like Google, sometimes the updates are minor tweaks that nobody notices and other times they cause serious upheaval. From the time you put a new listing up, you should begin a regular testing routine.

What Should I Test?

Oh boy! How long do you have? I could talk about this all day! 😊 Not to mention, there are so many rumors running around that you have to weed out fact from fiction. Then, there are tests that bring expected results with certain listings and unexpected results with others.

To start with, here’s what I’d recommend.

Titles

As with all things Amazon, there are major sellers on both sides of the fence who will swear their way of creating titles (or optimizing any other part of the listing) is THE way it should be done. Phewy! With anything in online business, there is rarely only one way of doing things.

My motto (that I was using long before Chris Goward wrote his wildly popular book) is… You should test that!

For titles, try these:

  1. Move your primary keywords to the very front of the title.
  2. Insert the entire keyphrase (as-is) into the title (within the first 80 characters or so).
  3. Replace the keywords/keyphrase you currently have with different ones.

 

Click here to read more of Karon Thackston’s post 

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

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The Mindset & Buying Decisions of Actual Customers

Amazon Secret Shopper: The Mindset & Buying Decisions of Actual Customers (Bread Pan) by Karon Thackston

To get a better idea of what actual shoppers experience when browsing and buying on Amazon, I’ve asked one to take a little shopping trip. Meet “J” a health-conscious mother of three (and closet chocoholic) who agreed to document her every move and thought while in search of a bread/loaf pan. Here’s her enlightening journey.

When searching for a bread pan, I thought about how I’d be using it. I want to make healthier sandwich bread for my children that’s the same size and shape as store-bought bread. I remember seeing pictures of bread pans in the past, and they all seemed shorter than commercial loaves. With this in mind, I started my search by typing in “long bread loaf pan.”

The first one that pulled up was the Wilton Perfect Results. It looked nice and long, but the second one caught my attention for some reason. The picture is taken at a unique angle, so maybe that was it? I also noticed it had over 400, 4-star reviews while the first pan had less than 20. I clicked on the more popular one first, but the bullets and description weren’t impressive. It basically just told me the dimensions. It didn’t include any features, benefits, or uses, so I didn’t stay on that page long.

I went back to that first pan and noticed the highlighted “Product Features” right there on the search results page.

to read more, click here for Karon Thackston’s blog

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

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Amazon Gives Customers New Way to Opt Out of Seller Emails

 

by Karon Thackston

Last week, Amazon made an adjustment to its Buyer-Seller email policy. This is merely an extension of an existing policy that has been in place for some time. The updated policy kicked off Monday, March 27 and was temporarily suspended Friday, March 31 in order for Amazon to make some adjustments.

Customers already had the ability to opt out of individual seller emails, one at a time. Amazon’s new policy allows them to opt out of all sellers’ emails at the same time with a phone call.

Because of all the confusion (and downright fear) among sellers, I took some time to contact a few third-party email providers as well as a supervisor at Seller Central to get some clarification. Here’s what they had to say.

—————————————————————————-

JEFF COHEN – FEEDBACK GENIUS (SELLER LABS)

—————————————————————————-

“This is a very positive thing and sellers should not be worried. Amazon is finally giving buyers the ability to opt out of messages they don’t wish to receive. A buyer who opts out was most likely not going to write a review or leave feedback anyway. It’s amazing that it took Amazon this long [to extend its opt-out option globally].

“Sellers should remember that emails to customers should be valuable and an enhancement to the buying process. If they are notified from Amazon about a buyer opting out, they should update their blacklist so they don’t email them again.

“Amazon will block any email sent to someone who has opted out. Feedback Genius already has a blacklist and we suggest our users auto-filter the messages to the blacklist as a safety precaution.

“I would also challenge sellers — if they use a system that doesn’t have a blacklist — to be careful. Some software has it; others don’t.”

CLICK HERE TO READ THE REST OF KARON THACKSTON’S POST

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

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3 Common Practices That Could Get Your Amazon Account Suspended

3 Common Practices That Could Get Your Account Suspended

Amazon is not in favor of marketing, plain and simple. They prefer listings to be factual with no “subjective” language, and they feel the same about emails. If you owned your own ecommerce website, it would make sense to include the following elements in your after-purchase emails. Amazon, however, could slap you back for using them because they view them as manipulative and/or salesy.

  1. Asking Only for Positive Reviews

On the Prohibited Seller Activities page of Seller Central, Amazon clearly states that you cannot weed out negative reviews by asking that shoppers leave 5-star/good reviews.

If your current emails include any of the following, I would advise that you remove / change that content quickly:

  1. If you’re happy with your product, click here to leave a review.

          If you’re unhappy, click here for help.

By filtering happy customers to a product review page and unhappy ones to an email (to ask for help), you are manipulating the system. Amazon wants all shoppers to share their views whether positive or negative.

It is perfectly fine to offer a means of help for customers who have questions or want assistance, but you can’t direct pleased buyers to one place and disgruntled ones somewhere else.

Click here to read the rest of Karon Thackston’s article.

 

DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

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3 Most Common (And Wasteful!) Mistakes Sellers Make With Their Amazon Listings

3 Most Common (And Wasteful!) Mistakes Sellers Make With Their Amazon Listings

You only have to write so many product listings before you start to see a pattern. That’s how it has been at Marketing Words over the last few years. I thought it would be helpful to outline some of the most common mistakes we’ve seen when it comes to writing your listings and using keywords.

 

Mistake #1: Not Using Keywords Correctly

 

Amazon isn’t like Google. With Google, there is a certain amount of repetition of keywords and phrases. On Amazon, however, you do not need to repeat keywords. Use it once and Amazon’s got it! Because many sellers don’t understand this, they are ruining the way their copy sounds as they try to rank higher on Amazon (without success).

 

That includes your Search Terms fields. If the keyword is in the title, brand, manufacturer and UPC, you do not need to include it in your search terms. It is a waste of space that could be used for additional, traffic-driving keywords.

 

Last, we see countless folks inserting keyPHRASES into the search terms fields instead of keyWORDS. Amazon doesn’t work with phrases. They use literal keywords and each word is searchable on its own.

mistake 3

Putting something like:

natural dog treats

100% wholesome dog treats

beef dog treats

dog treats made in the usa

nutritious dog treats

 

… leaves lots of wasted room that could accommodate other keywords. Because we don’t need to repeat keywords and we do need to use individual keywords (not whole phrases), this should be reworked to this:

 

natural dog treats 100% wholesome beef made in the usa nutritious

 

If we remove any keywords that are included in our product name (aka, title) and other areas, we’ll have even more room. Here comes more traffic!

 

Mistake #2: Not Differentiating Your Products From The Competition

 

Think about your own shopping experience on Amazon. You show up on the site to search for olive oil and vinegar sets. I just did a search for that term and here’s what came up…

 oils

 

When I was scrolling down the page, it didn’t take me long to figure out that they all appear pretty much the same. What if they gave some additional information or used words that were more enticing?

 

Here are some examples of how just a minor tweak can make a big difference. As a shopper, I would be more likely to click these search results:

uname set

kitchencraft

ribbed round

The simple words “ribbed,” “Italian collection” and “lead free” made my eyes perk up. I wanted to know more.

 

Mistake #3: Not Answering The Question “So What?”

 

With so many duplicate products on Amazon (especially when dealing with private labeling), you simply must fall back on a long-standing rule of copywriting: Answer the question “So what?”

 

When customers scroll down a page of search results looking at your title, or they click to your product page to learn more, you have to set yourself apart from all the other options. Maybe this means having more positive reviews. Perhaps it is the lowest (or highest) price. But, more often than not, that task depends on the bullets and product description.

 

Here are 30 ways to differentiate your products from the pack so you stand out and get more sales.

30 ways to position your product

 

 

By correcting these 3 common mistakes, you eliminate the wasted space in your search term fields, bullets, and product description while setting yourself apart from the competition. And that always leads to more sales!

 

Still have questions about creating stellar product descriptions? Enroll in Karon’s 4-session Amazon Product Description Boot Camp. This 4-week, live training series is devoted to showing you her best secrets for doing expert-level keyword research and cranking out titles, bullets and descriptions that make more sales.

Click here to get all the details and use code Boot38 now to save 38% when you register now.  

 

 

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.”

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