Category Archives: Book Reviews

How to Ask for an Amazon Review

How to Ask for an Amazon Review by Karon Thackston

Recently, Amazon has even started to evaluate the language being used in review-request emails. What seems like an honest request for review could come off sounding like you are only asking for positive comments. The issue is incredibly tricky as some sellers have been banned for using certain phrasing while others have been using the same phrasing for years without issue.

Let’s take a quick look at what Amazon would have you do when it comes to review solicitations.

Amazon Terms of Service state:

“Reviews are important to the Amazon Marketplace, providing a forum for feedback about product and service details and reviewers’ experiences with products and services—positive or negative… Additionally, you may not provide compensation (including free or discounted products) for a review. Review solicitations that ask for only positive reviews or that offer compensation are prohibited. You may not ask buyers to modify or remove reviews.”

What NOT to Do

While the majority of sellers aren’t directly telling consumers, “Please only leave a review if you have something nice to say,” the wording being used may come across as a prompt for only positive reviews. For instance, “If you are enjoying our product, please feel free to leave a gleaming review here.” Many of you are probably very proud of yourselves at this point because your follow-up emails look nothing like this. While that is great, the next example is probably a little closer to what many sellers use to close an email:

Click here to read the rest of Karon Thackston’s post

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

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Filed under amazon, Book Reviews

3 Common Practices That Could Get Your Amazon Account Suspended

3 Common Practices That Could Get Your Account Suspended

Amazon is not in favor of marketing, plain and simple. They prefer listings to be factual with no “subjective” language, and they feel the same about emails. If you owned your own ecommerce website, it would make sense to include the following elements in your after-purchase emails. Amazon, however, could slap you back for using them because they view them as manipulative and/or salesy.

  1. Asking Only for Positive Reviews

On the Prohibited Seller Activities page of Seller Central, Amazon clearly states that you cannot weed out negative reviews by asking that shoppers leave 5-star/good reviews.

If your current emails include any of the following, I would advise that you remove / change that content quickly:

  1. If you’re happy with your product, click here to leave a review.

          If you’re unhappy, click here for help.

By filtering happy customers to a product review page and unhappy ones to an email (to ask for help), you are manipulating the system. Amazon wants all shoppers to share their views whether positive or negative.

It is perfectly fine to offer a means of help for customers who have questions or want assistance, but you can’t direct pleased buyers to one place and disgruntled ones somewhere else.

Click here to read the rest of Karon Thackston’s article.

 

DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

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Filed under amazon, Book Reviews

How to Get Honest Reviews

Featured product:
How to Get Honest Reviews

Could Getting Honest Reviews Be As Easy as a Few Simple Steps?

Honest Reviews ToolKit

We’ve compiled all the tools and resources we use for marketing our books to give you a head start. We’ve recorded videos, compiled checklists and contacted key companies and experts to get their input.

Here’s exactly what you will get with this training:

Step-by-Step Process of 7 Ways to Get Reviews

Plus, you will learn how to contact reviewers and track your reviews.

Video Tutorials:

  • How To Get Endorsements for Your Book
  • 6 Ways to Use Reviews and Endorsements

Multiple Templates:

  • Templates for Creating Your Own Book Review Program
  • E-mail and Social Media Templates for Soliciting Reviews
  • Multiple E-mail Templates To Use When Sending Out Review Copies
  • Back of Book Review Request Blurb

Checklists:

  • Setting Up A Review Program
  • How to Get More Honest Reviews
  • Contacting Amazon Reviewers
  • Amazon Review Guidelines

Excel Spreadsheets

  • Book Review Tracking Sheet
  • Places to Solicit Reviews Online

Master List Resource Guide

You’ll get a master list of all the resources we use and recommend for getting honest reviews. Including places to solicit reviews, places where reviewers can post reviews, review guidelines, and other tools you’ll find helpful when it comes to the review process. You’ll also get the broken down version to make the links you need easier to find.

PLUS You’ll Get These Bonuses

Bonus 1

How to Use Facebook Groups to Get Reviews
In this audio interview, Shelley interviewed Kristen Eckstein on how she used her Facebook group to get reviews for her books.

Bonus 2

Getting Reviews from Debra Gaynor, CEO of Readers’ Favorite.
In this PDF report, you’ll learn what to expect when soliciting book reviews, where to start, and so much more. Readers’ Favorite is has also included an exclusive BOGO offer for their yearly award contest (worth up to $65).

Bonus 3

Video Training from Jerry Jenkins on Endorsements
New York Times Best-Selling Author, Jerry B. Jenkins, shares important things to know when looking for endorsements for your book.

Bonus 4

How to Post Reviews
You will get rights to 4 videos we have created on “how to post reviews” to Amazon, Goodreads, B&N and iBookstore. You can share these videos with your reviewers or upload them to your own YouTube account.
You will also get rights to our video “How to help promote a book” that you can share with your reviewers, followers, and fans.

Bonus 5
How to Write a Book Review
You will get personal use rights to this PDF on what makes a good book review to share with your reviewers.

Cost $29


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.”

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Filed under Book Reviews, Feature Product, marketing

Learn Twitter – 10 Beginning Steps by Ruth L. Snyder

Beginning Steps 1

About the Book

Use Twitter to easily and effectively reach your readers!

Successful writers take responsibility for marketing their own work. Social media, including Twitter, can be amazing tools. But how do you get started and use Twitter productively without wasting valuable writing time?

In Learn Twitter: 10 Beginning Steps Ruth L. Snyder explains the benefits of Twitter for writers and leads you step by step through the process of setting up an effective account. Using this manual, you’ll learn the lingo, find your way around the Twitter dashboard, and start building relationships with your worldwide audience. You’ll also discover many tips and tricks to engage your audience and build a solid marketing platform in minutes a day.

This is the first book in the Authors’ Social Media Mastery Series on Twitter. Once you master the essentials, you’ll want to move on to the intermediate and advanced steps to enhance your skills, sharing your writing with more readers.

Get started on Twitter today!

Book Excerpt

Step 9: Crafting Great Tweets

What makes a good tweet? The answer to this question will differ somewhat based on what your goals are for Twitter. You can find tips by Googling “What Makes a Good Tweet,” but here are some questions to consider:

1. Who is your target audience?
2. What type of information is your audience looking for? What will pique their attention?
3. Which Twitter users would be interested in your tweet? (Alexis Grant (@alexisgrant) suggests 90% of tweets should contain a mention, which means you include the person’s handle in your tweet.)
4. What time of day is your audience most likely to see your tweet? (You’ll learn this by trial and error.)
5. Is there a helpful link you can share? (Twitter has its own link shortener, but you may want to use Bit.ly or a similar shortener so that you can track which links are most effective.)
6. Would you enjoy reading this if someone else wrote it?

TIP: If you post a tweet with an error in it, you are able to delete your tweet. However, you need to remember that once something is live on the internet, there may be a permanent record of it. (Some people call this “making cement footprints.”) You may delete your tweet, but someone else may have copied it and passed it on or placed it into a different format where you can’t access it. So be sure that what you post is what you really want to say.

Check out more helpful tips at Good Tweet vs. Bad Tweet: A Guide to Being Not Boring on Twitter.

Ruth

About the Author

Ruth L. Snyder was privileged to spend the first 10 years of her life in southern Africa where her parents served as missionaries. From there her family moved to Canada, settling in Three Hills, Alberta. Ruth enjoyed her years as a “staff kid” at Prairie and is grateful for the biblical grounding she received there. She now resides close to Glendon (the pyrogy capital of Alberta, Canada) with her husband and five young children. Ruth enjoys writing articles, devotionals, short stories, and Christian fiction. She is author of Cecile’s Christmas Miracle, Life Lessons, Shadows and Sunshine, and Uplifting Devotionals for Parents.
Ruth is a member of The Word Guild and The Christian PEN. She currently serves as the President of InScribe Christian Writers’ Fellowship.

Ruth’s children have taught her many things about living with special needs. She is a strong advocate who spent several years serving on her local public school board.

Ruth loves her job teaching Music for Young Children. She is fascinated by children’s imaginations and enjoys helping young children learn the basics of music through play.

In her spare time, Ruth enjoys reading, crafts, volunteering in her local community, photography, and travel. Several years ago, Ruth and her family traveled through 28 States in 30 days!

Connect with Ruth on Twitter or at her website

Buy the Book

Amazon.com

Amazon.ca

Twitter-Book-Free


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.”

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Filed under Book Reviews, marketing

Resources to Help You Become a Bestselling Author

Virtual Podcast Tours Program
Get Featured on Podcasts and Expand Your Reach
Virtual Podcast Tours Program

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Introducing the only resource that shows you, step-by-step, how to create your most important book promotion tool.

Get your book in the news

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Discover how to secure powerful pre-publication endorsements

from people who influence your book’s audience.

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Save thousands of dollars in book publicist fees with this just released collection

of fill-in-the blanks media relations tools designed to help you sell more books!
Build Book Buzz Publicity Forms & Templates

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Everything you need to run a business as an author.

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If you hate your job, but you don’t know what to do with your life, you’re not alone!

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I’m an author and professional speaker, and I’m also an introvert.
public speaking for introverts

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Sometimes you just need a little one on one help to progress with achieving your goals.

Consulting with Joanna Penn
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eBook, video training, and more to help people write and publish a Kindle eBook.

Procrastination to Publication Training

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Take your podcasting skills and experiences to the next level

and join a community of supportive and caring podcasters, from across the globe!

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Could planning a blog tour be as simple as a few easy steps? Learn the power of virtual book tours for marketing your book! We’ve compiled all the tools we use when planning blog tours in this toolkit Blog Tour Toolkit

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Step by Step Copywriting Course

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30-Day Podcasting Challenge

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Copywriting Cheat Sheets

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listbuilding

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Ecommerce Copywriting

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An entire series dedicated to authors EBOOK: Entire Author’s Quick Guide Series

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Could Getting Honest Reviews Be As Easy as a Few Simple Steps?

Honest Reviews ToolKit

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A four-module course designed to teach you reveal to you how to start your own publishing company from scratch, be eligible for and work with Lighting Source, Inc. to print your book, and grow your business with a self-publishing arm to your company. DIGITAL COURSE: Self-Publish on Demand

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Mind Maps for Authors

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These pre-formatted templates make it easy to start writing a non-fiction book, and know exactly what should go where! TEMPLATES: “Ultimate” Non-Fiction Book Templates

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Nonfiction Writers’ University

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Grab this exclusive tracking system today to make your next Kindle Free Days Promotion a smashing success! SYSTEM: Kindle Free Promo System

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Video training and a Word eBook template to help you format and publish your eBooks on Kindle, Smashwords, iBookstore, and more! eBook Publishing Success

eBook Publishing Success

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Monthly mastermind and coaching program specifically for book marketing strategies, tips, and tricks! COACHING: My Book Mastermind

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Cover Mania

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Done-for-you professional e-book cover design. Meets specs for Amazon.com’s Kindle and all other e-retailer’s requirements. Includes front cover only. SERVICE: E-BOOK Cover Design

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Facebook Covers Pack

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Everything you know about keyword optimization & copywriting is changing right before your eyes.

Here’s why… and how to keep your site from being left behind.

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Writing with Keywords

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Are you Using Outdated Keyword Optimization Techniques?

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Keyword Optimization Quiz

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Complete writing course for both non-fiction and fiction authors. DIGITAL COURSE: Finish the Book!

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Promo Payoff

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Writing Your FREE Report
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Free PDF copy of book 21 Ways to Write & Publish Your Non-Fiction Book FREE GIFT: Jumpstart My Book Free Survey

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Writers' University Boot Camp
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Author's Podcast Club: Podcasting for Authors and Entrepreneurs
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Course designed to help authors create a four-month book marketing plan in less than one hour. DIGITAL COURSE: Market My Book Now

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Providing people with the opportunity to hear your voice, gives you credibility and
provides opportunities for your audience to bond with you!

Teleseminars for Authors Made Easy
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36 videos from NAMS8. Available as a personal use or resell rights package. NAMS8 Video Replays

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Virtual Book Tour Boot Camp - Gift Collection of Tips
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Create Your FREE E-Book

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Forms authors can use in their publishing business. Author Forms

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Being an Article Machine
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Become more productive and get things done with our Productivity Coach Software. Productivity Coach Software

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12 Easy Steps to Publish
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20 infographic templates (.psd) Infographic Templates

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Product Listing Strategies

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10 Reasons to Indie Publish*
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Amazon Book Descriptions

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DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.”

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Filed under Blog Tour, Book Covers, Book Reviews, E-books, Endorsements, Non-Fiction, Podcast, Self-Publishing