Category Archives: marketing

How to Quadruple Your Blog Subscribers With One Proven Change

How to Quadruple Your Blog Subscribers With One Proven Change by Karon Thackston

An exceptional balance of tech and talk. That’s how I’d describe Cindy Bidar because she is a hardcore techy who can also write with creative flair. Not only have we been online and offline friends for years (maybe 10?), we’ve also worked together for about that long. I know Cindy and what she’s capable of. I respect the advice she offers. So, when I wanted to present more articles on making the most of your blog posts, it had to include a discussion from Cindy on freebies, funnels and increased opt-ins/subscribers.

Pay. Close. Attention.

When is the last time you looked at the conversion rate on your blog?

Like most small business owners, you’re likely using your blog to drive awareness about your company. It sits at the very top of your content marketing funnel, and you hope that visitors will be so impressed with your expertise and the info you share that they’ll be eager to opt in for more.

Well, maybe.

According to email marketing company Sumo, the average opt-in form sees a 1.95% conversion rate. Different form placements, such as pop-ups or notification bars or scroll mats, can see slightly better results, but if you’re getting a 4.77% conversion on average, you’re in an elite crowd. Well done!

But even 4.77% isn’t really a celebration-worthy number. You can do better, and the way to do it is through content upgrades.

Simply put, a content upgrade is an opt-in offer that appears on and is hyper-relevant to a specific blog post. Most times, it gives readers an opportunity to learn more about the topic by downloading additional information or resources. Just like your other freebies, content upgrades help to grow your mailing list and lead to a targeted follow-up email sequence that provides value to your subscribers.

In other words, it’s the next step in your content marketing funnel, but with a powerful twist.

In fact, Sumo reports conversion rates as high as 20% for a well-planned content upgrade. I can attest to that. I have one that converts at just over 20%. Not bad, huh?

Click here to read the rest of Karon Thackston’s post

 

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

 

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6 Things You Must Do for More Sales on Amazon

Want More Sales? Include These 6 Things in Your Amazon Product Description by Karon Thackston

I did a poll recently in my private Facebook group. The question was something like “Which part of creating Amazon listings stresses you out the most?” Of the title, bullets, description, and keywords, the majority answered that the description was where they hit a wall.

That really surprised me.

One seller commented that the description section took the most creativity because it was the longest. Therefore, at the request of my Facebook group, I’ve developed this quick help guide for those who are uncertain about what to include as they write their Amazon product description.

Does the Description Matter?

While the description is farther down the page when you view a listing on a computer, mobile users see the standard description above the key feature bullets. That means this is the first bit of detailed information shoppers see when using a smartphone or tablet.

Click here to read the rest of Karon Thackston’s post

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

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How to Build Multiple Streams of Income

How to Build Multiple Streams of Income that Produce Every Month by Karon Thackston

Have you been concerned about all your revenue coming from a single source? Are you tired of doing all the work yourself and are looking for passive income ideas?

In this conversation with super-smart businesswoman Sue Painter, we discuss what multiple streams of income are, how to generate ideas and steps to get you started building new revenue streams today!

 

Click here to watch the video by Karon Thackston

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

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7 Tips for Writing Bullet Points

7 Expert Tips for Writing Bullet Points That Sell by Karon Thackston

What are the two most-read sections of any piece of copy? The title and the bullets. This is one reason why almost all e-commerce content management systems (CMSs), as well as online e-tail giant Amazon, include bullets in their product description templates.

How to Write a Bullet Point

Writing bullets that sell takes more than simply listing words that are prefaced by a bullet point. Depending on who your target audience is, whether there are numerous segments of your audience, whether your product is well known or requires educating your customers, and other factors, your strategy for writing bullet points will change.

Here are 7 of my favorite professional tips for writing bullet points:

  1. Choosing Super Adjectives to Describe Features/Benefits — When it comes to writing bullet points, this Amazon listing did a phenomenal job of turning a typical plastic thermometer into a desirable purchase.

“Classic style,” “trustworthy temperature and humidity readings,” “low-profile body,” “easy-to-read graphics,” “UV-fade-resistant”… each of these carefully chosen adjectives helps to elevate the quality and performance of this thermometer.

 

Click here to read the rest of Karon Thackston’s post

 

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

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Filed under amazon, Copywriting, marketing

Black Friday: Save 50% + Get More Sales & Higher Rankings [ENDS MON]

What are your goals for the holiday season and the New Year?

• Get better Google rankings?

• Increase Amazon traffic/sales?

• Boost website conversions?

• Communicate better with customers?

• Build stronger relationships/loyalty?

Well, you’re in luck because Karon Thackston of Marketing Words is offering ALL her popular courses at a huge 50% discount Friday – Monday.

Here’s what others have to say about Karon’s teaching style:

“Hi Karon. I love your approach to marketing. From day 1 of your course I GOT the distinction. I’m working today on the worksheet for module 1 so I can get my language right for my target market. Many thanks Karon for being such a great teacher!” — Sandy Ross, Website Owner

 

“There’s so much educational babble out there in the online universe. One must think critically regarding what teacher to spend educational dollars on and time with in order to learn. You are one of those to me.” — Candace Fisher, Internet Marketing Best Practices

Simply click here and save.

 

If you’re a website owner, Amazon seller, copywriter, a wannabe copywriter, or a search engine optimizer, these courses are for you. You can make 2017 the year you stop chasing your tail and make more money. But you’ll want to get these products now because the 50% off sale ends Monday at midnight.

P.S. Karon’s courses are filled with amazing insights that really make writing excellent copy quick and easy. Even if you’ve taken other courses before, you’ll be shocked at how much you’ll learn from Karon. Click here.  Offer expires MONDAY at midnight.

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

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Filed under amazon, Feature Product, marketing, Sales

Free book: Internet Business Insights

A FREE Book!

Want to know how people went from $0 to having full-time success online? How they stumbled at first but finally figured it out and what their secrets are?

Then you’ll definitely want to check out this AMAZING book filled with nearly 400 pages of cutting-edge insights, advice, motivation, and more.

Did I mention it’s 100% FREE?

Seriously, if you want to learn the inside secrets from 101 online entrepreneurs that have found success–ranging from podcasters, YouTubers, authors, social media moguls, coaches, consultants, and many more–then check this out.

There’s no other book in existence quite like this. It’s super cool.

Sign up now and you’ll get it for free when it’s released on July 9…

 

CLICK HERE to get your free book

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

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Filed under Coaching, marketing, Podcast

Determining Your Target Audience and Delivering What They Want

targetaudience

Determining Your Target Audience and Delivering What They Want by Karon Thackston

 

Building an email list. Promoting your ecommerce store. Branding your B2B service company. Selling products on Amazon. Regardless of what you’re doing online, the foundation of your success will be in your ability to determine what your target customers want and how best to give it to them. Sound easy? From my experience, this is one of the biggest hurdles companies face, which means most are taking a stab in the dark and simply guessing about their customers. And that’s a real shame that could be costing them dearly.

Think about it this way: I walk up to you and ask you to do me a favor. I’d like you to buy a birthday gift for my dear friend, Cathy. You agree to help and start asking questions such as:

• How old is she?
• What does she like? Clothes, knickknacks, jewelry, home goods, techy gadgets?
• What size does she wear?
• What colors are in her house?
• What does she do for a living?
• What are her hobbies?

And a host of other questions, to which I respond, “She’s your average woman of average age that likes the kinds of things most women like. Thanks for your help! I can’t wait to see what you pick out for her.”

Click here to read the rest of Karon’s article

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

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Filed under Copywriting, Email list, marketing