How to Quadruple Your Blog Subscribers With One Proven Change by Karon Thackston
An exceptional balance of tech and talk. That’s how I’d describe Cindy Bidar because she is a hardcore techy who can also write with creative flair. Not only have we been online and offline friends for years (maybe 10?), we’ve also worked together for about that long. I know Cindy and what she’s capable of. I respect the advice she offers. So, when I wanted to present more articles on making the most of your blog posts, it had to include a discussion from Cindy on freebies, funnels and increased opt-ins/subscribers.
Pay. Close. Attention.
When is the last time you looked at the conversion rate on your blog?
Like most small business owners, you’re likely using your blog to drive awareness about your company. It sits at the very top of your content marketing funnel, and you hope that visitors will be so impressed with your expertise and the info you share that they’ll be eager to opt in for more.
According to email marketing company Sumo, the average opt-in form sees a 1.95% conversion rate. Different form placements, such as pop-ups or notification bars or scroll mats, can see slightly better results, but if you’re getting a 4.77% conversion on average, you’re in an elite crowd. Well done!
But even 4.77% isn’t really a celebration-worthy number. You can do better, and the way to do it is through content upgrades.
Simply put, a content upgrade is an opt-in offer that appears on and is hyper-relevant to a specific blog post. Most times, it gives readers an opportunity to learn more about the topic by downloading additional information or resources. Just like your other freebies, content upgrades help to grow your mailing list and lead to a targeted follow-up email sequence that provides value to your subscribers.
In other words, it’s the next step in your content marketing funnel, but with a powerful twist.
In fact, Sumo reports conversion rates as high as 20% for a well-planned content upgrade. I can attest to that. I have one that converts at just over 20%. Not bad, huh?
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