Category Archives: marketing

Free book: Internet Business Insights

A FREE Book!

Want to know how people went from $0 to having full-time success online? How they stumbled at first but finally figured it out and what their secrets are?

Then you’ll definitely want to check out this AMAZING book filled with nearly 400 pages of cutting-edge insights, advice, motivation, and more.

Did I mention it’s 100% FREE?

Seriously, if you want to learn the inside secrets from 101 online entrepreneurs that have found success–ranging from podcasters, YouTubers, authors, social media moguls, coaches, consultants, and many more–then check this out.

There’s no other book in existence quite like this. It’s super cool.

Sign up now and you’ll get it for free when it’s released on July 9…

 

CLICK HERE to get your free book

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

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Filed under Podcast, Coaching, marketing

Determining Your Target Audience and Delivering What They Want

targetaudience

Determining Your Target Audience and Delivering What They Want by Karon Thackston

 

Building an email list. Promoting your ecommerce store. Branding your B2B service company. Selling products on Amazon. Regardless of what you’re doing online, the foundation of your success will be in your ability to determine what your target customers want and how best to give it to them. Sound easy? From my experience, this is one of the biggest hurdles companies face, which means most are taking a stab in the dark and simply guessing about their customers. And that’s a real shame that could be costing them dearly.

Think about it this way: I walk up to you and ask you to do me a favor. I’d like you to buy a birthday gift for my dear friend, Cathy. You agree to help and start asking questions such as:

• How old is she?
• What does she like? Clothes, knickknacks, jewelry, home goods, techy gadgets?
• What size does she wear?
• What colors are in her house?
• What does she do for a living?
• What are her hobbies?

And a host of other questions, to which I respond, “She’s your average woman of average age that likes the kinds of things most women like. Thanks for your help! I can’t wait to see what you pick out for her.”

Click here to read the rest of Karon’s article

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

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Filed under Copywriting, Email list, marketing

5 eBay Listing Tips for Creating Compelling Bullet Points

bullets-1024x509

5 eBay Listing Tips for Creating Compelling Bullet Points by Karon Thackston

If you’ve been selling on any ecommerce platform for very long, you know the importance of writing exceptional bullet points. That’s because scanning is king on almost all ecomm platforms. Add mobile devices to the mix and you get a perfect storm of shoppers who want to get information fast so they can buy and get on with their lives.

Problem is, most sellers don’t understand the value of bullets when writing their eBay listings.

  1. Bullet points draw the eye to the list quickly, ensuring that users read the copy.
  2. Bullets feed important information to shoppers in bite-size chunks, making it easier to digest.
  3. Bullets create a layout that makes your copy eye-friendly as opposed to large blocks of words.

eBay Listing Tip #1 – Pull Out Your Most Important Details

The whole purpose of bullet points is to draw attention. Why would you highlight information that is mundane? You shouldn’t. Choose enticing bits of text that offer decision-making details, a unique benefit, or popular features that buyers commonly look for when comparing products.

What’s important to you? When you shop online for a product like the one you are selling, what would you look for? Those snippets of information will probably be noteworthy to your buyers, too.

eBay Listing Tip #2 – Overcome Objections

In addition, you can use bullets to offset friction points with your items. Every product known to man has elements that create friction with shoppers. “Friction” means anything that causes someone to hesitate before buying. Maybe it’s the price, the colors (or lack of colors) you offer, the size or lack of features that buyers feel are important.

Here are some bullets from a copper skillet listing that do a great job. They overcome objections that include food sticking, heaviness, requiring handwashing, and more. See how the seller quickly eases the shopper’s mind over these and other objections.

Click here to read the rest of the post.


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.”

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Filed under Copywriting, marketing

Nonfiction Writer’s University (NFWU) Special Offer

nina-amir-about-2

Nina Amir runs the Nonfiction Writers’ University (NFWU). What she’s got planned for the upcoming year:

January – Professional Writing

February – Promotion

March – Self-Publishing

April – How to Succeed as a Writer

May – How to Share your Message with a Blog

June – How to Plan out your Book

That’s just the first half of the year. There will be more sessions on platform building, proposal writing, traditional publishing, freelancing, and living the life of a writer. And she’ll be adding in monthly video training, virtual writing sessions and pitch sessions with agents.

 

Special Savings

 

Just until the end of December, Nina wants to give you a price break.

Join the NFWU for a whole year and get two months of membership free!

 

If you join for a full year–and you do it before January 1–you pay just $299.

(If you paid every month for a year, your membership would cost $359.88.)

 

Pay for an entire year now and you get grandfathered in at that annual rate. Never pay a cent more for your NFWU membership.

 

Buy one whole year of NFWU Membership now for $299.

You’ll receive:

  • Bonus courses
  • Bonus audios
  • Bonus ebooks
  • Monthly group coaching calls
  • Monthly educational events
  • Monthly challenges
  • Access to all Write Nonfiction in November past recorded and future live events
  • A private Facebook group
  • Monthly virtual writing sessions
  • Monthly video trainings
  • Agent pitch sessions
  • 3 full years of archived coaching, sessions, events, and assignments

 

Buy one whole year of NFWU Membership now for $299 (Save $60!). You’ll get two months free just like that.

Invest in yourself…and your writing career now so you achieve your goals in 2017. Give yourself the gift of the resources, tools, tips, and support you need to succeed as a nonfiction writer.

A BONUS OFFER

 

If you join the NFWU for a full year, Nina will give you another bonus:

a 25-minute private one on one “Author Coaching with Nina” by phone or Skype (value $140).

Also, the first five people who join the NFWU at the annual membership fee will get:

 

a FREE signed copy of Creative Visualization for Writers, Nina’s newest book.

 

That means that you’ll have all the NFWU content, Nina’s guidance, a community, PLUS some one-on-one attention to ensure you move in exactly the right direction for you…and a book to help you move toward your dream of successful nonfiction authorship.

 

This offer ends PROMPTLY at 11:59pm PT on December 31. 

 

 

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Filed under marketing, Non-Fiction, Self-Publishing

3 Most Common (And Wasteful!) Mistakes Sellers Make With Their Amazon Listings

3 Most Common (And Wasteful!) Mistakes Sellers Make With Their Amazon Listings

You only have to write so many product listings before you start to see a pattern. That’s how it has been at Marketing Words over the last few years. I thought it would be helpful to outline some of the most common mistakes we’ve seen when it comes to writing your listings and using keywords.

 

Mistake #1: Not Using Keywords Correctly

 

Amazon isn’t like Google. With Google, there is a certain amount of repetition of keywords and phrases. On Amazon, however, you do not need to repeat keywords. Use it once and Amazon’s got it! Because many sellers don’t understand this, they are ruining the way their copy sounds as they try to rank higher on Amazon (without success).

 

That includes your Search Terms fields. If the keyword is in the title, brand, manufacturer and UPC, you do not need to include it in your search terms. It is a waste of space that could be used for additional, traffic-driving keywords.

 

Last, we see countless folks inserting keyPHRASES into the search terms fields instead of keyWORDS. Amazon doesn’t work with phrases. They use literal keywords and each word is searchable on its own.

mistake 3

Putting something like:

natural dog treats

100% wholesome dog treats

beef dog treats

dog treats made in the usa

nutritious dog treats

 

… leaves lots of wasted room that could accommodate other keywords. Because we don’t need to repeat keywords and we do need to use individual keywords (not whole phrases), this should be reworked to this:

 

natural dog treats 100% wholesome beef made in the usa nutritious

 

If we remove any keywords that are included in our product name (aka, title) and other areas, we’ll have even more room. Here comes more traffic!

 

Mistake #2: Not Differentiating Your Products From The Competition

 

Think about your own shopping experience on Amazon. You show up on the site to search for olive oil and vinegar sets. I just did a search for that term and here’s what came up…

 oils

 

When I was scrolling down the page, it didn’t take me long to figure out that they all appear pretty much the same. What if they gave some additional information or used words that were more enticing?

 

Here are some examples of how just a minor tweak can make a big difference. As a shopper, I would be more likely to click these search results:

uname set

kitchencraft

ribbed round

The simple words “ribbed,” “Italian collection” and “lead free” made my eyes perk up. I wanted to know more.

 

Mistake #3: Not Answering The Question “So What?”

 

With so many duplicate products on Amazon (especially when dealing with private labeling), you simply must fall back on a long-standing rule of copywriting: Answer the question “So what?”

 

When customers scroll down a page of search results looking at your title, or they click to your product page to learn more, you have to set yourself apart from all the other options. Maybe this means having more positive reviews. Perhaps it is the lowest (or highest) price. But, more often than not, that task depends on the bullets and product description.

 

Here are 30 ways to differentiate your products from the pack so you stand out and get more sales.

30 ways to position your product

 

 

By correcting these 3 common mistakes, you eliminate the wasted space in your search term fields, bullets, and product description while setting yourself apart from the competition. And that always leads to more sales!

 

Still have questions about creating stellar product descriptions? Enroll in Karon’s 4-session Amazon Product Description Boot Camp. This 4-week, live training series is devoted to showing you her best secrets for doing expert-level keyword research and cranking out titles, bullets and descriptions that make more sales.

Click here to get all the details and use code Boot38 now to save 38% when you register now.  

 

 

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.”

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Self-Publishing Success Summit

self publishing summit

Chandler pulled every string he could to get the bestselling authors and wildly successful top entrepreneurs who inspired him together in one place — the Self-Publishing Success Summit.

It’s the follow-up to last year’s acclaimed online event attended by over 30,000 people.

This year, over 40 famous speakers are presenting on how to write, market, & publish your first book — even use it to build a 6-figure business and grow your brand or following.

Jeff Walker, Gary Vaynerchuk, Jay Papasan, T. Harv Eker, Ray Edwards, David Allen, Michael Hyatt, Grant Cardone, Perry Marshall, and dozens more will be there.

And they’re sharing some of their best secrets.

This is the who’s-who of book writing and business growth — and you’re invited.

This is the first time these speakers have ever been at one event.

You can get the ideas and systems they spent years (and millions of dollars) discovering… without paying anything.

Admission is free — their gift to you because they don’t want anyone else to have to go through the same hard times and painful mistakes they had to.

Chandler-BoltThere’s just one catch: Chandler only wants me to give tickets to readers who take action (click here).

If you’re checking this out for entertainment, it’s probably not for you.

But if you want to the prestige of being a published author — and the done-for-you strategies to build your business, brand, or following faster and easier with your book…

Or if you just want to write to the book that you’ve been thinking about for so long…

Then I’m confident this will be the best event you’ve been to in years.

P.S. I’m not sure how long it’ll be available, so claim your free Self-Publishing Success Summit ticket while you still can (takes 10 seconds).

DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.”

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Filed under Feature Product, marketing, Self-Publishing

List-Building 101: What to Give Away to Grow Your List

LeadPages

How do you entice people to join your email list? What kind of content should you give away to grow your list?

 

The lead-gen experts at Leadpages are hosting an all-new free training to show you exactly what to give away, and how you can use these “lead magnets” to multiply the size of your email list fast.

 

If you have any interest whatsoever in growing your email list (or building an audience of potential customers), I highly recommend you watch this training now.

 

On-Demand Training: What You Should Be Giving Away to Grow Your Email List 

 

Inside this all-new free training, you’ll discover. . .

 

  • How to Create the “Perfect Lead Magnet” in 30 Minutes or Less: You don’t have to spend hours (or worse, days or weeks) to create a lead magnet to grow your list. You’ll see how to create a high-converting lead magnet in less than 30 minutes.

 

  • Real-World Examples of Lead Magnets That Really Work: You’ll get an insider’s look at the highest-converting content Leadpages has ever given away (and how you can borrow this exact strategy for your own list).

 

  • Exactly How to Engineer an Entire Mini-Course: Think it would take weeks to create your own course? Think again. You’ll discover how to create extremely valuable course videos in a matter of minutes.

That’s just a glimpse of what’s coming in in this all-new training. Watch it on-demand now.

Tim Paige

WATCH INSTANTLY: What You Should Be Giving Away to Grow Your Email List Click here 

 

Enjoy the free training!

 


 

DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.”

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Filed under Email list, Feature Product, marketing