Category Archives: marketing

6 Things You Must Do for More Sales on Amazon

Want More Sales? Include These 6 Things in Your Amazon Product Description by Karon Thackston

I did a poll recently in my private Facebook group. The question was something like “Which part of creating Amazon listings stresses you out the most?” Of the title, bullets, description, and keywords, the majority answered that the description was where they hit a wall.

That really surprised me.

One seller commented that the description section took the most creativity because it was the longest. Therefore, at the request of my Facebook group, I’ve developed this quick help guide for those who are uncertain about what to include as they write their Amazon product description.

Does the Description Matter?

While the description is farther down the page when you view a listing on a computer, mobile users see the standard description above the key feature bullets. That means this is the first bit of detailed information shoppers see when using a smartphone or tablet.

Click here to read the rest of Karon Thackston’s post

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

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How to Build Multiple Streams of Income

How to Build Multiple Streams of Income that Produce Every Month by Karon Thackston

Have you been concerned about all your revenue coming from a single source? Are you tired of doing all the work yourself and are looking for passive income ideas?

In this conversation with super-smart businesswoman Sue Painter, we discuss what multiple streams of income are, how to generate ideas and steps to get you started building new revenue streams today!

 

Click here to watch the video by Karon Thackston

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

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7 Tips for Writing Bullet Points

7 Expert Tips for Writing Bullet Points That Sell by Karon Thackston

What are the two most-read sections of any piece of copy? The title and the bullets. This is one reason why almost all e-commerce content management systems (CMSs), as well as online e-tail giant Amazon, include bullets in their product description templates.

How to Write a Bullet Point

Writing bullets that sell takes more than simply listing words that are prefaced by a bullet point. Depending on who your target audience is, whether there are numerous segments of your audience, whether your product is well known or requires educating your customers, and other factors, your strategy for writing bullet points will change.

Here are 7 of my favorite professional tips for writing bullet points:

  1. Choosing Super Adjectives to Describe Features/Benefits — When it comes to writing bullet points, this Amazon listing did a phenomenal job of turning a typical plastic thermometer into a desirable purchase.

“Classic style,” “trustworthy temperature and humidity readings,” “low-profile body,” “easy-to-read graphics,” “UV-fade-resistant”… each of these carefully chosen adjectives helps to elevate the quality and performance of this thermometer.

 

Click here to read the rest of Karon Thackston’s post

 

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

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Black Friday: Save 50% + Get More Sales & Higher Rankings [ENDS MON]

What are your goals for the holiday season and the New Year?

• Get better Google rankings?

• Increase Amazon traffic/sales?

• Boost website conversions?

• Communicate better with customers?

• Build stronger relationships/loyalty?

Well, you’re in luck because Karon Thackston of Marketing Words is offering ALL her popular courses at a huge 50% discount Friday – Monday.

Here’s what others have to say about Karon’s teaching style:

“Hi Karon. I love your approach to marketing. From day 1 of your course I GOT the distinction. I’m working today on the worksheet for module 1 so I can get my language right for my target market. Many thanks Karon for being such a great teacher!” — Sandy Ross, Website Owner

 

“There’s so much educational babble out there in the online universe. One must think critically regarding what teacher to spend educational dollars on and time with in order to learn. You are one of those to me.” — Candace Fisher, Internet Marketing Best Practices

Simply click here and save.

 

If you’re a website owner, Amazon seller, copywriter, a wannabe copywriter, or a search engine optimizer, these courses are for you. You can make 2017 the year you stop chasing your tail and make more money. But you’ll want to get these products now because the 50% off sale ends Monday at midnight.

P.S. Karon’s courses are filled with amazing insights that really make writing excellent copy quick and easy. Even if you’ve taken other courses before, you’ll be shocked at how much you’ll learn from Karon. Click here.  Offer expires MONDAY at midnight.

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

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Free book: Internet Business Insights

A FREE Book!

Want to know how people went from $0 to having full-time success online? How they stumbled at first but finally figured it out and what their secrets are?

Then you’ll definitely want to check out this AMAZING book filled with nearly 400 pages of cutting-edge insights, advice, motivation, and more.

Did I mention it’s 100% FREE?

Seriously, if you want to learn the inside secrets from 101 online entrepreneurs that have found success–ranging from podcasters, YouTubers, authors, social media moguls, coaches, consultants, and many more–then check this out.

There’s no other book in existence quite like this. It’s super cool.

Sign up now and you’ll get it for free when it’s released on July 9…

 

CLICK HERE to get your free book

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

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Determining Your Target Audience and Delivering What They Want

targetaudience

Determining Your Target Audience and Delivering What They Want by Karon Thackston

 

Building an email list. Promoting your ecommerce store. Branding your B2B service company. Selling products on Amazon. Regardless of what you’re doing online, the foundation of your success will be in your ability to determine what your target customers want and how best to give it to them. Sound easy? From my experience, this is one of the biggest hurdles companies face, which means most are taking a stab in the dark and simply guessing about their customers. And that’s a real shame that could be costing them dearly.

Think about it this way: I walk up to you and ask you to do me a favor. I’d like you to buy a birthday gift for my dear friend, Cathy. You agree to help and start asking questions such as:

• How old is she?
• What does she like? Clothes, knickknacks, jewelry, home goods, techy gadgets?
• What size does she wear?
• What colors are in her house?
• What does she do for a living?
• What are her hobbies?

And a host of other questions, to which I respond, “She’s your average woman of average age that likes the kinds of things most women like. Thanks for your help! I can’t wait to see what you pick out for her.”

Click here to read the rest of Karon’s article

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

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Filed under Copywriting, Email list, marketing

5 eBay Listing Tips for Creating Compelling Bullet Points

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5 eBay Listing Tips for Creating Compelling Bullet Points by Karon Thackston

If you’ve been selling on any ecommerce platform for very long, you know the importance of writing exceptional bullet points. That’s because scanning is king on almost all ecomm platforms. Add mobile devices to the mix and you get a perfect storm of shoppers who want to get information fast so they can buy and get on with their lives.

Problem is, most sellers don’t understand the value of bullets when writing their eBay listings.

  1. Bullet points draw the eye to the list quickly, ensuring that users read the copy.
  2. Bullets feed important information to shoppers in bite-size chunks, making it easier to digest.
  3. Bullets create a layout that makes your copy eye-friendly as opposed to large blocks of words.

eBay Listing Tip #1 – Pull Out Your Most Important Details

The whole purpose of bullet points is to draw attention. Why would you highlight information that is mundane? You shouldn’t. Choose enticing bits of text that offer decision-making details, a unique benefit, or popular features that buyers commonly look for when comparing products.

What’s important to you? When you shop online for a product like the one you are selling, what would you look for? Those snippets of information will probably be noteworthy to your buyers, too.

eBay Listing Tip #2 – Overcome Objections

In addition, you can use bullets to offset friction points with your items. Every product known to man has elements that create friction with shoppers. “Friction” means anything that causes someone to hesitate before buying. Maybe it’s the price, the colors (or lack of colors) you offer, the size or lack of features that buyers feel are important.

Here are some bullets from a copper skillet listing that do a great job. They overcome objections that include food sticking, heaviness, requiring handwashing, and more. See how the seller quickly eases the shopper’s mind over these and other objections.

Click here to read the rest of the post.


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.”

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