The Mindset & Buying Decisions of Actual Customers

Amazon Secret Shopper: The Mindset & Buying Decisions of Actual Customers (Bread Pan) by Karon Thackston

To get a better idea of what actual shoppers experience when browsing and buying on Amazon, I’ve asked one to take a little shopping trip. Meet “J” a health-conscious mother of three (and closet chocoholic) who agreed to document her every move and thought while in search of a bread/loaf pan. Here’s her enlightening journey.

When searching for a bread pan, I thought about how I’d be using it. I want to make healthier sandwich bread for my children that’s the same size and shape as store-bought bread. I remember seeing pictures of bread pans in the past, and they all seemed shorter than commercial loaves. With this in mind, I started my search by typing in “long bread loaf pan.”

The first one that pulled up was the Wilton Perfect Results. It looked nice and long, but the second one caught my attention for some reason. The picture is taken at a unique angle, so maybe that was it? I also noticed it had over 400, 4-star reviews while the first pan had less than 20. I clicked on the more popular one first, but the bullets and description weren’t impressive. It basically just told me the dimensions. It didn’t include any features, benefits, or uses, so I didn’t stay on that page long.

I went back to that first pan and noticed the highlighted “Product Features” right there on the search results page.

to read more, click here for Karon Thackston’s blog

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

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Amazon Gives Customers New Way to Opt Out of Seller Emails

 

by Karon Thackston

Last week, Amazon made an adjustment to its Buyer-Seller email policy. This is merely an extension of an existing policy that has been in place for some time. The updated policy kicked off Monday, March 27 and was temporarily suspended Friday, March 31 in order for Amazon to make some adjustments.

Customers already had the ability to opt out of individual seller emails, one at a time. Amazon’s new policy allows them to opt out of all sellers’ emails at the same time with a phone call.

Because of all the confusion (and downright fear) among sellers, I took some time to contact a few third-party email providers as well as a supervisor at Seller Central to get some clarification. Here’s what they had to say.

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JEFF COHEN – FEEDBACK GENIUS (SELLER LABS)

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“This is a very positive thing and sellers should not be worried. Amazon is finally giving buyers the ability to opt out of messages they don’t wish to receive. A buyer who opts out was most likely not going to write a review or leave feedback anyway. It’s amazing that it took Amazon this long [to extend its opt-out option globally].

“Sellers should remember that emails to customers should be valuable and an enhancement to the buying process. If they are notified from Amazon about a buyer opting out, they should update their blacklist so they don’t email them again.

“Amazon will block any email sent to someone who has opted out. Feedback Genius already has a blacklist and we suggest our users auto-filter the messages to the blacklist as a safety precaution.

“I would also challenge sellers — if they use a system that doesn’t have a blacklist — to be careful. Some software has it; others don’t.”

CLICK HERE TO READ THE REST OF KARON THACKSTON’S POST

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

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3 Common Practices That Could Get Your Amazon Account Suspended

3 Common Practices That Could Get Your Account Suspended

Amazon is not in favor of marketing, plain and simple. They prefer listings to be factual with no “subjective” language, and they feel the same about emails. If you owned your own ecommerce website, it would make sense to include the following elements in your after-purchase emails. Amazon, however, could slap you back for using them because they view them as manipulative and/or salesy.

  1. Asking Only for Positive Reviews

On the Prohibited Seller Activities page of Seller Central, Amazon clearly states that you cannot weed out negative reviews by asking that shoppers leave 5-star/good reviews.

If your current emails include any of the following, I would advise that you remove / change that content quickly:

  1. If you’re happy with your product, click here to leave a review.

          If you’re unhappy, click here for help.

By filtering happy customers to a product review page and unhappy ones to an email (to ask for help), you are manipulating the system. Amazon wants all shoppers to share their views whether positive or negative.

It is perfectly fine to offer a means of help for customers who have questions or want assistance, but you can’t direct pleased buyers to one place and disgruntled ones somewhere else.

Click here to read the rest of Karon Thackston’s article.

 

DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

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Determining Your Target Audience and Delivering What They Want

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Determining Your Target Audience and Delivering What They Want by Karon Thackston

 

Building an email list. Promoting your ecommerce store. Branding your B2B service company. Selling products on Amazon. Regardless of what you’re doing online, the foundation of your success will be in your ability to determine what your target customers want and how best to give it to them. Sound easy? From my experience, this is one of the biggest hurdles companies face, which means most are taking a stab in the dark and simply guessing about their customers. And that’s a real shame that could be costing them dearly.

Think about it this way: I walk up to you and ask you to do me a favor. I’d like you to buy a birthday gift for my dear friend, Cathy. You agree to help and start asking questions such as:

• How old is she?
• What does she like? Clothes, knickknacks, jewelry, home goods, techy gadgets?
• What size does she wear?
• What colors are in her house?
• What does she do for a living?
• What are her hobbies?

And a host of other questions, to which I respond, “She’s your average woman of average age that likes the kinds of things most women like. Thanks for your help! I can’t wait to see what you pick out for her.”

Click here to read the rest of Karon’s article

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

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5 eBay Listing Tips for Creating Compelling Bullet Points

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5 eBay Listing Tips for Creating Compelling Bullet Points by Karon Thackston

If you’ve been selling on any ecommerce platform for very long, you know the importance of writing exceptional bullet points. That’s because scanning is king on almost all ecomm platforms. Add mobile devices to the mix and you get a perfect storm of shoppers who want to get information fast so they can buy and get on with their lives.

Problem is, most sellers don’t understand the value of bullets when writing their eBay listings.

  1. Bullet points draw the eye to the list quickly, ensuring that users read the copy.
  2. Bullets feed important information to shoppers in bite-size chunks, making it easier to digest.
  3. Bullets create a layout that makes your copy eye-friendly as opposed to large blocks of words.

eBay Listing Tip #1 – Pull Out Your Most Important Details

The whole purpose of bullet points is to draw attention. Why would you highlight information that is mundane? You shouldn’t. Choose enticing bits of text that offer decision-making details, a unique benefit, or popular features that buyers commonly look for when comparing products.

What’s important to you? When you shop online for a product like the one you are selling, what would you look for? Those snippets of information will probably be noteworthy to your buyers, too.

eBay Listing Tip #2 – Overcome Objections

In addition, you can use bullets to offset friction points with your items. Every product known to man has elements that create friction with shoppers. “Friction” means anything that causes someone to hesitate before buying. Maybe it’s the price, the colors (or lack of colors) you offer, the size or lack of features that buyers feel are important.

Here are some bullets from a copper skillet listing that do a great job. They overcome objections that include food sticking, heaviness, requiring handwashing, and more. See how the seller quickly eases the shopper’s mind over these and other objections.

Click here to read the rest of the post.


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.”

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What do millionaires Barack Obama & Donald Trump have in common?

 

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Do you know what millionaires Tim Ferriss, Tony Robbins, Donald Trump and Barack Obama have in common?

 

(No…this is not a political statement.)

 

They’re bestselling authors.

 

They’re millionaires because they’re seen as an authority in their field…and the root word for authority is “author”.

 

Did you catch that?

 

Each of these guys became an author-ity (a.k.a. millionare) by first becoming an author.

 

When most people think about writing a book, they go numb. They think of the impossibility of traditional publishing and give up before they begin.

 

But becoming a published author is much easier than you think.

 

That’s why Chandler Bolt decided to do a free LIVE webinar training today on: “How To Go From Blank Page To Published Author In 90 Days…And Use Your Book To Grow A 6-Figure Income”.

 

On the webinar, he’ll show you:

  • Which dream-killing myths about becoming an author are holding you back from the success you deserve (and how to FINALLY write your first book)
  • An approach to find your book idea in under an hour — and turn your idea into a finished book in 3 steps (in a few hours)
  • How to leverage your book to grow your authority, income, and business
  • How he made $4,000/month in book royalties with my first book & used it to grow a 7-figure company… in just 2 years

 

Chandler has been featured in Business Insider and has taught 1,000’s of people to write & publish their first book through his program Self-Publishing School.

In other words, he knows a thing or two about the writing and business sides of becoming a bestselling author.

 

So, if you’ve ever thought about writing a book…

 

Click here to sign up for the free webinar training.

 

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.”

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The 1 activity that can multiply your income for LIFE

 

Did you know there’s an activity you can do once… and bring in a bounty of leads, free publicity, passive income month after month, and a platform and authority for speaking and coaching – for LIFE?


It’s a “secret” thousands of experts from Tony Robbins to Tim Ferriss and Oprah have used.

 

Their secret weapon, of course, is writing a book (check out this free video about a proven 3-step method).

 

We all know being an author can multiply our business and command instant respect.

 

But most people don’t realize how easy it is.

 

In this new video, Chandler Bolt reveals the fastest way to write a bestseller – including the exact system he used to go from college dropout (and C-minus English student) to bestselling author in just 90 days.

 

Watch this free video training now: From “No Idea” to Author in 3 Steps

 

Your book can be the first step toward making enough money to quit your job and do what you love — on your terms.

Chandler will show you a near-foolproof way to become a bestselling author, including:

– 7 myths that prevent most people from becoming bestselling authors — and what it really takes to reach the top (it isn’t what you think)

– A 3-step approach that finds your bestselling book idea in 30 minutes or less

– The quickest way to make your writing almost effortless –no dead-ends or writer’s block

– How to finish your book in your spare time – even if you’re busy or aren’t an expert or a good writer

 

Don’t miss this free video presentation — From “No Idea” to Author in 3 Steps

 

 

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.”

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