Determining Your Target Audience and Delivering What They Want

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Determining Your Target Audience and Delivering What They Want by Karon Thackston

 

Building an email list. Promoting your ecommerce store. Branding your B2B service company. Selling products on Amazon. Regardless of what you’re doing online, the foundation of your success will be in your ability to determine what your target customers want and how best to give it to them. Sound easy? From my experience, this is one of the biggest hurdles companies face, which means most are taking a stab in the dark and simply guessing about their customers. And that’s a real shame that could be costing them dearly.

Think about it this way: I walk up to you and ask you to do me a favor. I’d like you to buy a birthday gift for my dear friend, Cathy. You agree to help and start asking questions such as:

• How old is she?
• What does she like? Clothes, knickknacks, jewelry, home goods, techy gadgets?
• What size does she wear?
• What colors are in her house?
• What does she do for a living?
• What are her hobbies?

And a host of other questions, to which I respond, “She’s your average woman of average age that likes the kinds of things most women like. Thanks for your help! I can’t wait to see what you pick out for her.”

Click here to read the rest of Karon’s article

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

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5 eBay Listing Tips for Creating Compelling Bullet Points

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5 eBay Listing Tips for Creating Compelling Bullet Points by Karon Thackston

If you’ve been selling on any ecommerce platform for very long, you know the importance of writing exceptional bullet points. That’s because scanning is king on almost all ecomm platforms. Add mobile devices to the mix and you get a perfect storm of shoppers who want to get information fast so they can buy and get on with their lives.

Problem is, most sellers don’t understand the value of bullets when writing their eBay listings.

  1. Bullet points draw the eye to the list quickly, ensuring that users read the copy.
  2. Bullets feed important information to shoppers in bite-size chunks, making it easier to digest.
  3. Bullets create a layout that makes your copy eye-friendly as opposed to large blocks of words.

eBay Listing Tip #1 – Pull Out Your Most Important Details

The whole purpose of bullet points is to draw attention. Why would you highlight information that is mundane? You shouldn’t. Choose enticing bits of text that offer decision-making details, a unique benefit, or popular features that buyers commonly look for when comparing products.

What’s important to you? When you shop online for a product like the one you are selling, what would you look for? Those snippets of information will probably be noteworthy to your buyers, too.

eBay Listing Tip #2 – Overcome Objections

In addition, you can use bullets to offset friction points with your items. Every product known to man has elements that create friction with shoppers. “Friction” means anything that causes someone to hesitate before buying. Maybe it’s the price, the colors (or lack of colors) you offer, the size or lack of features that buyers feel are important.

Here are some bullets from a copper skillet listing that do a great job. They overcome objections that include food sticking, heaviness, requiring handwashing, and more. See how the seller quickly eases the shopper’s mind over these and other objections.

Click here to read the rest of the post.


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.”

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What do millionaires Barack Obama & Donald Trump have in common?

 

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Do you know what millionaires Tim Ferriss, Tony Robbins, Donald Trump and Barack Obama have in common?

 

(No…this is not a political statement.)

 

They’re bestselling authors.

 

They’re millionaires because they’re seen as an authority in their field…and the root word for authority is “author”.

 

Did you catch that?

 

Each of these guys became an author-ity (a.k.a. millionare) by first becoming an author.

 

When most people think about writing a book, they go numb. They think of the impossibility of traditional publishing and give up before they begin.

 

But becoming a published author is much easier than you think.

 

That’s why Chandler Bolt decided to do a free LIVE webinar training today on: “How To Go From Blank Page To Published Author In 90 Days…And Use Your Book To Grow A 6-Figure Income”.

 

On the webinar, he’ll show you:

  • Which dream-killing myths about becoming an author are holding you back from the success you deserve (and how to FINALLY write your first book)
  • An approach to find your book idea in under an hour — and turn your idea into a finished book in 3 steps (in a few hours)
  • How to leverage your book to grow your authority, income, and business
  • How he made $4,000/month in book royalties with my first book & used it to grow a 7-figure company… in just 2 years

 

Chandler has been featured in Business Insider and has taught 1,000’s of people to write & publish their first book through his program Self-Publishing School.

In other words, he knows a thing or two about the writing and business sides of becoming a bestselling author.

 

So, if you’ve ever thought about writing a book…

 

Click here to sign up for the free webinar training.

 

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.”

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The 1 activity that can multiply your income for LIFE

 

Did you know there’s an activity you can do once… and bring in a bounty of leads, free publicity, passive income month after month, and a platform and authority for speaking and coaching – for LIFE?


It’s a “secret” thousands of experts from Tony Robbins to Tim Ferriss and Oprah have used.

 

Their secret weapon, of course, is writing a book (check out this free video about a proven 3-step method).

 

We all know being an author can multiply our business and command instant respect.

 

But most people don’t realize how easy it is.

 

In this new video, Chandler Bolt reveals the fastest way to write a bestseller – including the exact system he used to go from college dropout (and C-minus English student) to bestselling author in just 90 days.

 

Watch this free video training now: From “No Idea” to Author in 3 Steps

 

Your book can be the first step toward making enough money to quit your job and do what you love — on your terms.

Chandler will show you a near-foolproof way to become a bestselling author, including:

– 7 myths that prevent most people from becoming bestselling authors — and what it really takes to reach the top (it isn’t what you think)

– A 3-step approach that finds your bestselling book idea in 30 minutes or less

– The quickest way to make your writing almost effortless –no dead-ends or writer’s block

– How to finish your book in your spare time – even if you’re busy or aren’t an expert or a good writer

 

Don’t miss this free video presentation — From “No Idea” to Author in 3 Steps

 

 

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.”

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Free copy of this bestselling book

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 Chandler Bolt just released a new book — and he wants to gift it to you at no charge.

 

His book is called “Published. The Proven Path From Blank Page To Published Author”

 

It’s debuted at #1 in several categories on Amazon when it launched a couple months ago — and it’s his 6th bestseller.

 

He’s giving it to you because writing a book can transform your life.

 

See, Chandler wasn’t a good writer. Didn’t have a book idea. Wasn’t an “expert.”

 

But he studied bestselling authors and, eventually, cracked the code.

 

(Get your free copy of his bestseller, “Published.” plus a free video session that shows you how to go from no idea to bestselling author.)

 

In just a month, Chandler wrote his first book… which went on to become a bestseller and make over $6700 during month 1 in royalties alone.

 

It took him from college dropout and C-minus English student to bestselling author — and helped him build a multi 7-figure business.

 

Don’t miss your free copy of “Published.”

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.”

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Free course: How to become a bestselling author in 2017

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If you want 6-pack abs or a spotless house this year, my friend Chandler Bolt can’t help you.

Not even a little.

But if you want to become a bestselling author and use your book to build passive income/grow your business, you’ll want to hear everything he has to say.

Because Chandler went from college dropout and C-minus English student, to 6X bestselling author (and multi 7-figure business owner) in just 2 years.

It wasn’t a fluke.

And what Chandler did wasn’t impossible.

He just studied what thousands of top authors before him spent decades pioneering, then tested, refined, and build a system best on the most effective strategies and systems.

And he just created a video course that reveals the system that took him there.

Here’s the best part: Since I know him, I got you a free VIP access.

This mini-course is broken down into 3 training videos and exercises that show you exactly how to write & publish your first book — in just 30 minutes a day.

You’ll even learn how to maximize book sales and use your book to build a 7-figure business, brand, or following – if you want.

 

Even use your book to quit your 9-5 and escape the “rat race.”

 

And — most importantly — you’ll have a published book you can be proud of, one that other people love and compliment you on.

You can get Chandler’s best strategies and secrets to become an author (free) — you don’t even have to leave your house.

 

Here’s just some of what you’ll discover:

> The EXACT blueprint to go from blank page to bestselling author in just 90 days — even if you’re busy, bad at writing, or don’t know where to start

> How to build momentum and FINALLY cross out “write a book” on your bucket list

> The Bestselling Book Launch Blueprint: How to turn your book into a bestseller, including Amazon’s “Rule of 3” Secret that maximizes sales

> Case studies of 3 bestselling authors who made $1,287, $5,500, even $12,424.03 just from their books — with even more royalty checks coming in every month

> How Chandler turned 1 book into a 7-figure business featured in Business Insider

You don’t need a book idea, writing talent, or lots of time to start.

There’s just one catch: Chandler only wants me to give access to readers who take action.

 

If you’re checking this out for entertainment, it’s probably not for you.

But if you want to get over the hurdle, publish your first book, and have the option to turn it into something even bigger… I think you’ll wish you’d had this years ago.

Get in for free and start watching now.

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.”

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Writing Your Faith Story

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Date: Saturday, February 4, 2017

Time: 1:00 p.m. – 5:00 p.m.

Venue: Cedarview Community Church, Newmarket, ON Canada

Cost: $25.00

 

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