Amazon Keywords: Is the 250-Character Search Term Limit Real? by Karon Thackston
The Amazon community has been all abuzz for weeks over the supposed 250-character limit. I, however, have been noticeably quiet about this topic because there has been so much conflicting information from a huge variety of sources. I’m not usually a first-adopter. I like to test and tweak and read and apply and then draw conclusions.
After speaking at an in-house workshop for Seller Labs, I decided to share what we, at Marketing Words, have found out so far. Information and results from sellers, Amazon, consultants, and other sources are still coming in, so we may change the way we approach listings in the future based on evidence that comes forward later on.
Relevance Is a Top Priority
Whether it was for Google or Amazon, I have preached about relevance with regard to search terms for the past 18 years. It is THE biggest and most important factor right now with Amazon. In fact, in this article about Amazon announcing the 5,000-character search term change, lack of relevance was one of the biggest reasons I said this new policy would hurt sellers’ listings.
Here’s What I Agree With
From all the articles, blog posts, webinars, and tests Marketing Words has run, here’s what I believe at this point.
DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.