Tag Archives: amazon

10 Quick Tests to Improve Rankings, Traffic & Sales

10 Quick Tests to Improve Rankings, Traffic & Sales bv Karon Thackston

I get questions all the time about the best ways to create Amazon titles, bullets, and descriptions as well as what to include in the Search Terms section. “I want the most effective listing right off the bat” (or something similar) is a common statement.

Here’s the truth…

You, as the listing owner, need to continually test various approaches. If you’ve been selling on Amazon for a day or longer, you know that Amazon is constantly changing its algorithm. Just like Google, sometimes the updates are minor tweaks that nobody notices and other times they cause serious upheaval. From the time you put a new listing up, you should begin a regular testing routine.

What Should I Test?

Oh boy! How long do you have? I could talk about this all day! 😊 Not to mention, there are so many rumors running around that you have to weed out fact from fiction. Then, there are tests that bring expected results with certain listings and unexpected results with others.

To start with, here’s what I’d recommend.

Titles

As with all things Amazon, there are major sellers on both sides of the fence who will swear their way of creating titles (or optimizing any other part of the listing) is THE way it should be done. Phewy! With anything in online business, there is rarely only one way of doing things.

My motto (that I was using long before Chris Goward wrote his wildly popular book) is… You should test that!

For titles, try these:

  1. Move your primary keywords to the very front of the title.
  2. Insert the entire keyphrase (as-is) into the title (within the first 80 characters or so).
  3. Replace the keywords/keyphrase you currently have with different ones.

 

Click here to read more of Karon Thackston’s post 

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

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The Mindset & Buying Decisions of Actual Customers

Amazon Secret Shopper: The Mindset & Buying Decisions of Actual Customers (Bread Pan) by Karon Thackston

To get a better idea of what actual shoppers experience when browsing and buying on Amazon, I’ve asked one to take a little shopping trip. Meet “J” a health-conscious mother of three (and closet chocoholic) who agreed to document her every move and thought while in search of a bread/loaf pan. Here’s her enlightening journey.

When searching for a bread pan, I thought about how I’d be using it. I want to make healthier sandwich bread for my children that’s the same size and shape as store-bought bread. I remember seeing pictures of bread pans in the past, and they all seemed shorter than commercial loaves. With this in mind, I started my search by typing in “long bread loaf pan.”

The first one that pulled up was the Wilton Perfect Results. It looked nice and long, but the second one caught my attention for some reason. The picture is taken at a unique angle, so maybe that was it? I also noticed it had over 400, 4-star reviews while the first pan had less than 20. I clicked on the more popular one first, but the bullets and description weren’t impressive. It basically just told me the dimensions. It didn’t include any features, benefits, or uses, so I didn’t stay on that page long.

I went back to that first pan and noticed the highlighted “Product Features” right there on the search results page.

to read more, click here for Karon Thackston’s blog

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

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Amazon Gives Customers New Way to Opt Out of Seller Emails

 

by Karon Thackston

Last week, Amazon made an adjustment to its Buyer-Seller email policy. This is merely an extension of an existing policy that has been in place for some time. The updated policy kicked off Monday, March 27 and was temporarily suspended Friday, March 31 in order for Amazon to make some adjustments.

Customers already had the ability to opt out of individual seller emails, one at a time. Amazon’s new policy allows them to opt out of all sellers’ emails at the same time with a phone call.

Because of all the confusion (and downright fear) among sellers, I took some time to contact a few third-party email providers as well as a supervisor at Seller Central to get some clarification. Here’s what they had to say.

—————————————————————————-

JEFF COHEN – FEEDBACK GENIUS (SELLER LABS)

—————————————————————————-

“This is a very positive thing and sellers should not be worried. Amazon is finally giving buyers the ability to opt out of messages they don’t wish to receive. A buyer who opts out was most likely not going to write a review or leave feedback anyway. It’s amazing that it took Amazon this long [to extend its opt-out option globally].

“Sellers should remember that emails to customers should be valuable and an enhancement to the buying process. If they are notified from Amazon about a buyer opting out, they should update their blacklist so they don’t email them again.

“Amazon will block any email sent to someone who has opted out. Feedback Genius already has a blacklist and we suggest our users auto-filter the messages to the blacklist as a safety precaution.

“I would also challenge sellers — if they use a system that doesn’t have a blacklist — to be careful. Some software has it; others don’t.”

CLICK HERE TO READ THE REST OF KARON THACKSTON’S POST

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

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3 Common Practices That Could Get Your Amazon Account Suspended

3 Common Practices That Could Get Your Account Suspended

Amazon is not in favor of marketing, plain and simple. They prefer listings to be factual with no “subjective” language, and they feel the same about emails. If you owned your own ecommerce website, it would make sense to include the following elements in your after-purchase emails. Amazon, however, could slap you back for using them because they view them as manipulative and/or salesy.

  1. Asking Only for Positive Reviews

On the Prohibited Seller Activities page of Seller Central, Amazon clearly states that you cannot weed out negative reviews by asking that shoppers leave 5-star/good reviews.

If your current emails include any of the following, I would advise that you remove / change that content quickly:

  1. If you’re happy with your product, click here to leave a review.

          If you’re unhappy, click here for help.

By filtering happy customers to a product review page and unhappy ones to an email (to ask for help), you are manipulating the system. Amazon wants all shoppers to share their views whether positive or negative.

It is perfectly fine to offer a means of help for customers who have questions or want assistance, but you can’t direct pleased buyers to one place and disgruntled ones somewhere else.

Click here to read the rest of Karon Thackston’s article.

 

DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

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Book Marketing 101: How Anybody Can Market Their First Bestseller

Video training 2

Dream of sharing your story or your gift with the world — or seeing your book in print and at the top of Amazon’s charts?

Wish you could become an expert – maybe even grow a business or your income?

Everyone from Jeff Walker to Michael Crichton, Tim Ferriss, Tony Robbins, Brian Tracy, Steven King, and others turned to the same approach:

They became “instant experts” — authors.

But you don’t need to be a brilliant writer or top marketer to join them.

Because the internet (especially Amazon) is leveling the playing field.

My friend Chandler Bolt stumbled onto a system when he dropped out of college and published his first bestselling book in a month:

Then he streamlined and refined the approach so anyone can follow it – and he rented studio time to break down the process for you.

In this free video, Chandler’s revealing the Bestselling Book Launch Blueprint that’s launched bestsellers in dozens of industries.

Click to Watch here

I love this video because it covers all the hard-to-figure-out (without help) pieces of successfully launching your first book.

See, because of 2 key technological changes in the book industry, it’s never been easier to write your book and turn it into a bestseller – even make passive income year after year.

Watch the next training video now: Book Marketing 101: How to successfully market your first book using the Bestselling Book Launch Blueprint.

 

This is training video 3 of 4, and it gets really exciting because you’ll learn the nuts and bolts – the exact tools, tips, and techniques to turn your book into a bestseller – including:

* 4 book launch screw-ups most authors make (and how to avoid them)

* A counterintuitive (and free) approach to win people over and build buzz for your book

* 3 unconventional ways your book can boost your business, generate passive income, and bring clients to you

* Amazon’s “Rule of 3” secret to maximize sales

* The EXACT Bestselling Book Launch Blueprint that’s launched bestselling books in dozens of industries and niches — it works even if you don’t have a list or audience, or don’t know if anyone will read your book

You’ll even learn about the powerful software that helps your book hit the bestseller list in its category. (It does dozens of hours of research for you in under 5 minutes.)

I know you’re going to love this new video because it’s jammed packed with book marketing GOLD and doesn’t pull any punches.

Watch the Bestselling Book Launch Blueprint video training for free NOW and learn the simplest way to turn your book into a bestseller.

 

P.S. Most people’s books get pulped (recycled into other paper), or gather digital dust.

Meanwhile, the top bestselling books on Amazon and other sites get the lion’s share of sales and success.

Watch your free video training and learn how to join them.

 

P.P.S. When you watch now, you’ll also get a copy of Chandler’s bestselling book that guides you through the whole process. It has 503 five-star reviews on Amazon, and it’s yours free for a limited time.

 


 

DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.”

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3 Most Common Mistakes Sellers Make With Their Amazon Listings

3 Most Common Mistakes Sellers Make With Their Amazon Listings

You only have to write so many product listings before you start to see a pattern. That’s how it has been at Marketing Words over the last few years. I thought it would be helpful to outline some of the most common mistakes we’ve seen when it comes to writing your listing and using keywords.

Mistake #1: Not Using Keywords Correctly

Amazon isn’t like Google. With Google, there is a certain amount of repetition of keywords and phrases. On Amazon, however, you do not need to repeat keywords throughout your listing. Because they don’t understand this, many sellers are ruining the way their copy sounds as they try to rank higher on Amazon. Use the keyword once and Amazon’s got it.

That includes your Search Terms fields. If the keyword is in the title, brand, manufacturer and UPC, you do not need to include it in your search terms. It is a waste of space that could be used for additional, traffic-driving keywords.

elements-used-as-keywords

Last, we see countless folks inserting keyPHRASES into the search terms fields instead of keyWORDS. Amazon doesn’t work with phrases. They use literal keywords. Putting something like:

natural dog treats
100% wholesome dog treats
beef dog treats
dog treats made in the usa
nutritious dog treats

… leaves lots of wasted room that could accommodate other keywords. Because we don’t need to repeat keywords and we do need to use individual keywords (not whole phrases), this should be reworked to this:

natural dog treats 100% wholesome beef made in the
usa nutritious

That’s 50 characters in the first field and 14 in the second. With five fields at 50 characters each (a total of 250 characters) that leaves you with 186 characters. If we remove any keywords that are included in our product name (aka, title) we’ll have even more room. Here comes more traffic!

Mistake #2: Not Differentiating Your Products From The Competition

Think about your own shopping experience on Amazon. You show up on the site to search for olive oil and vinegar sets. I just did a search for that term and here’s what came up…

oil-and-vinegar

 

When I was scrolling down the page, it didn’t take me long to figure out that they all appear pretty much the same. What if they gave some additional information or used words that were more enticing?

Here are some examples of how just a minor tweak can make a big difference. As a shopper, I would be more likely to click these search results:

lead-free-glassitalian-collectionhome-essentials

The simple words “ribbed,” “Italian collection” and “lead free” made my eyes perk up. I wanted to know more.

Mistake #3: Not Answering The Question “So What?”

With so many duplicate products on Amazon (especially when dealing with private labeling), you simply must fall back on a long-standing rule of copywriting: Answer the question “So what?”

When customers scroll down a page of search results looking at your title, or they click to your product page to learn more, you have to set yourself apart from all the other options. Maybe this means having more positive reviews. Perhaps it is the lowest (or highest) price. But, more often than not, that task depends on the bullets and product description.

Here are 30 ways to differentiate your products from the pack so you stand out and get more sales.

30-ways

By correcting these 3 common mistakes, you eliminate the wasted space in your search term fields, bullets, and product description while setting yourself apart from the competition. And that always leads to more sales!

Still have questions about creating stellar product descriptions? Karon is hosting a LIVE 4-week boot camp devoted to showing you her best secrets for doing expert-level keyword research and cranking out titles, bullets and descriptions that make more sales. Get all the details and use code Boot20 now to save 20% when you register now.

 

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING

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Amazon Product Description Boot Camp

Featured product:

Amazon Product Description Boot Camp

LIVE Amazon Product Description Boot Camp that starts July 16th.
Hands-on, in-depth workshop for creating Amazon product descriptions.

amazon-bootcamp-300x289

 

Your Insider Training Includes:

Week 1Discover My Personal Process For Finding (And Using) Keywords That Drive Targeted Traffic

In order to attract potential customers to your listings, you first need to know what terms they’re using on Amazon to search for products like yours. In this first week, I’ll share:

  • My favorite keyword research (KWR) tools—and how you can use them to find terms that drive targeted traffic to your Amazon listings
  • What goes on inside my mind as I’m doing KWR, and how I uncover those elusive keyword “gems” that others don’t find
  • How to evaluate your keywords after you find them to decide which ones are “winners” and which can be trashed

Week 2Make Your Product The Obvious Choice & Brainstorm Enticing Titles That Capture Attention

When a customer is wading through an endless selection of silicone cupcake liners, how do they decide which listings to click on? In a sea of private-label products that all look the same, you need to make yours stand out as the clear choice. And that starts with having an irresistible title. In this session, I’ll show you:

  • Why the first 5 and the first 17 words in your title are so critical
  • The multiple places your title is displayed—and how you can manipulate that to your advantage
  • How to identify your product’s differentiators and work those into your title
  • The #1 mistake most sellers make with their titles (it’s a real sales-killer)

Week 3Create Mouthwatering Bullets & Product Descriptions That Close The Sale

How do infomercials sell billions of dollars of products every year? They excel at delivering highly persuasive sales pitches that hit shoppers’ “hot buttons.” Mastering this powerful technique in your bullets and product description sections can mean the difference between a shopper clicking “Add to Cart” or clicking out of your listing! In Week 3, we’ll cover:

  • How to quickly get shoppers to envision themselves using (and loving!) your products.
  • How to make the biggest benefits of your product immediately clear (so customers purchase right away)
  • Using your customers’ own words to craft your listing—so visitors instantly connect with what you’re saying
  • Building confidence and eliminating friction that can tank the sale

Week 4Results: Is It Really Working? Simple Steps To Multiplying Your Sales

Too often, when sellers make changes to their listings, they focus on the number of sales they are making a day. NOT GOOD. Why? Because it’s not entirely accurate. You can actually make more sales per day and lose money (yes, really!). During this final session, I will show you:

  • An easy way to determine whether the changes you made are actually working
  • What to do if your new product listing doesn’t have the impact you want
  • 3 simple things you can do to ensure your products keep selling, selling, selling long-term

Get all the details and use code Boot20 now to save 20% when you register now

Cost: $249


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING

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