Tag Archives: book reviews

How to Ask for an Amazon Review

How to Ask for an Amazon Review by Karon Thackston

Recently, Amazon has even started to evaluate the language being used in review-request emails. What seems like an honest request for review could come off sounding like you are only asking for positive comments. The issue is incredibly tricky as some sellers have been banned for using certain phrasing while others have been using the same phrasing for years without issue.

Let’s take a quick look at what Amazon would have you do when it comes to review solicitations.

Amazon Terms of Service state:

“Reviews are important to the Amazon Marketplace, providing a forum for feedback about product and service details and reviewers’ experiences with products and services—positive or negative… Additionally, you may not provide compensation (including free or discounted products) for a review. Review solicitations that ask for only positive reviews or that offer compensation are prohibited. You may not ask buyers to modify or remove reviews.”

What NOT to Do

While the majority of sellers aren’t directly telling consumers, “Please only leave a review if you have something nice to say,” the wording being used may come across as a prompt for only positive reviews. For instance, “If you are enjoying our product, please feel free to leave a gleaming review here.” Many of you are probably very proud of yourselves at this point because your follow-up emails look nothing like this. While that is great, the next example is probably a little closer to what many sellers use to close an email:

Click here to read the rest of Karon Thackston’s post

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

Advertisements

Leave a comment

Filed under amazon, Book Reviews

3 Common Practices That Could Get Your Amazon Account Suspended

3 Common Practices That Could Get Your Account Suspended

Amazon is not in favor of marketing, plain and simple. They prefer listings to be factual with no “subjective” language, and they feel the same about emails. If you owned your own ecommerce website, it would make sense to include the following elements in your after-purchase emails. Amazon, however, could slap you back for using them because they view them as manipulative and/or salesy.

  1. Asking Only for Positive Reviews

On the Prohibited Seller Activities page of Seller Central, Amazon clearly states that you cannot weed out negative reviews by asking that shoppers leave 5-star/good reviews.

If your current emails include any of the following, I would advise that you remove / change that content quickly:

  1. If you’re happy with your product, click here to leave a review.

          If you’re unhappy, click here for help.

By filtering happy customers to a product review page and unhappy ones to an email (to ask for help), you are manipulating the system. Amazon wants all shoppers to share their views whether positive or negative.

It is perfectly fine to offer a means of help for customers who have questions or want assistance, but you can’t direct pleased buyers to one place and disgruntled ones somewhere else.

Click here to read the rest of Karon Thackston’s article.

 

DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

Leave a comment

Filed under amazon, Book Reviews

How to Get Honest Reviews

Featured product:
How to Get Honest Reviews

Could Getting Honest Reviews Be As Easy as a Few Simple Steps?

Honest Reviews ToolKit

We’ve compiled all the tools and resources we use for marketing our books to give you a head start. We’ve recorded videos, compiled checklists and contacted key companies and experts to get their input.

Here’s exactly what you will get with this training:

Step-by-Step Process of 7 Ways to Get Reviews

Plus, you will learn how to contact reviewers and track your reviews.

Video Tutorials:

  • How To Get Endorsements for Your Book
  • 6 Ways to Use Reviews and Endorsements

Multiple Templates:

  • Templates for Creating Your Own Book Review Program
  • E-mail and Social Media Templates for Soliciting Reviews
  • Multiple E-mail Templates To Use When Sending Out Review Copies
  • Back of Book Review Request Blurb

Checklists:

  • Setting Up A Review Program
  • How to Get More Honest Reviews
  • Contacting Amazon Reviewers
  • Amazon Review Guidelines

Excel Spreadsheets

  • Book Review Tracking Sheet
  • Places to Solicit Reviews Online

Master List Resource Guide

You’ll get a master list of all the resources we use and recommend for getting honest reviews. Including places to solicit reviews, places where reviewers can post reviews, review guidelines, and other tools you’ll find helpful when it comes to the review process. You’ll also get the broken down version to make the links you need easier to find.

PLUS You’ll Get These Bonuses

Bonus 1

How to Use Facebook Groups to Get Reviews
In this audio interview, Shelley interviewed Kristen Eckstein on how she used her Facebook group to get reviews for her books.

Bonus 2

Getting Reviews from Debra Gaynor, CEO of Readers’ Favorite.
In this PDF report, you’ll learn what to expect when soliciting book reviews, where to start, and so much more. Readers’ Favorite is has also included an exclusive BOGO offer for their yearly award contest (worth up to $65).

Bonus 3

Video Training from Jerry Jenkins on Endorsements
New York Times Best-Selling Author, Jerry B. Jenkins, shares important things to know when looking for endorsements for your book.

Bonus 4

How to Post Reviews
You will get rights to 4 videos we have created on “how to post reviews” to Amazon, Goodreads, B&N and iBookstore. You can share these videos with your reviewers or upload them to your own YouTube account.
You will also get rights to our video “How to help promote a book” that you can share with your reviewers, followers, and fans.

Bonus 5
How to Write a Book Review
You will get personal use rights to this PDF on what makes a good book review to share with your reviewers.

Cost $29


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.”

Leave a comment

Filed under Book Reviews, Feature Product, marketing