How to Ask for an Amazon Review by Karon Thackston
Recently, Amazon has even started to evaluate the language being used in review-request emails. What seems like an honest request for review could come off sounding like you are only asking for positive comments. The issue is incredibly tricky as some sellers have been banned for using certain phrasing while others have been using the same phrasing for years without issue.
Let’s take a quick look at what Amazon would have you do when it comes to review solicitations.
Amazon Terms of Service state:
“Reviews are important to the Amazon Marketplace, providing a forum for feedback about product and service details and reviewers’ experiences with products and services—positive or negative… Additionally, you may not provide compensation (including free or discounted products) for a review. Review solicitations that ask for only positive reviews or that offer compensation are prohibited. You may not ask buyers to modify or remove reviews.”
What NOT to Do
While the majority of sellers aren’t directly telling consumers, “Please only leave a review if you have something nice to say,” the wording being used may come across as a prompt for only positive reviews. For instance, “If you are enjoying our product, please feel free to leave a gleaming review here.” Many of you are probably very proud of yourselves at this point because your follow-up emails look nothing like this. While that is great, the next example is probably a little closer to what many sellers use to close an email:
DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.