Tag Archives: copywriting

Persuasive Writing for Blogs & Websites Depends on These Words

Persuasive Writing for Blogs & Websites Depends on These Words by Karon Thackston

What makes persuasive copywriting persuasive? Have you ever thought about that? To a lot of people, persuasion equals hype. But it doesn’t have to.

You can see what I mean here. Which one do you find more persuasive?

 

Click here to read the rest of Karon Thackston’s post

 

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

 

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How to Leverage the Power of Conversational Copywriting

photo courtesy of pixabay.com

4 Ways to Leverage the Power of Conversational Copywriting by Karon Thackston

Back before the web, in the days of broadcast media — like TV, print, and radio — copywriting was about writing AT your audience.

These were one-way media. The audience was passive. They couldn’t talk back. As copywriters, we simply wrote at our audience, hoping to push them toward making a purchase.

However, the web is utterly different. It’s not one-way.

This means we no longer need to write AT our audience. We can engage WITH them.

And when your communication goal shifts from writing AT to engaging WITH… everything changes.

At least, it should change.

But, strangely, all too many companies and marketers are still stuck in the habit of one-way, old-school, full-on broadcast copywriting.

Which is a pity, because applying conversational copywriting principles to interactive media (including websites) delivers a lot of valuable benefits.

Let’s take a peek at 4 of them.

#1 — Conversational Copywriting Lets You Simplify and Clarify Your Message

Here’s some text I found on a website recently:

“We empower organizations to monitor cloud spend, drive organizational accountabilities, and optimize cloud efficiency so they can accelerate future cloud investments with confidence.”

No kidding. That’s what they wrote, word for word.

Why would they use such ridiculously complicated language? Hard to say. But I’m guessing someone figured it made them look smart.

The trouble is, it’s a terrible piece of communication.

Now let’s imagine the marketer was at home, sitting at his kitchen table, telling his neighbor what it was he did at work.

“We help companies make smarter use of cloud storage.”

A little simpler and clearer, right?

That’s the basic model for conversational copywriting.

You always ask yourself, “How would I explain this, or pitch this, if I were sitting at my kitchen table, talking to a neighbor or a friend?”

As soon as you imagine that picture in your mind, the business jargon falls away, the crazy 30-word compound sentences get broken up, and you actually start communicating with clarity.

 

Click here to read the rest of Karon Thackston’s post

 

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

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Goodriter – Reams of Deals for Writing Prose Everywhere

goodriter.com

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December 9, 2015 · 1:12 am

Writing with Keywords

Featured product:
Writing with Keywords

Everything you know about keyword optimization & copywriting is changing right before your eyes.

Here’s why… and how to keep your site from being left behind.

writing-with-keywords-
Writing with Keywords

What will I learn?

  • The 5-step process for optimizing web pages for the search engines.
  • 9 super-quick strategies for writing optimized copy that sounds natural.
  • How to easily optimize text to improve sluggish rankings.
  • Why Google keeps changing what it says/does – and why it matters.

What’s included?

  • 4 online video sessions (broken down into short, manageable segments).
  • Printable transcripts of every session.
  • Cheat sheets & planning guides to keep you on track while creating keyword optimized copy.
  • Unlimited access to the private Facebook group so you can ask questions, get feedback & more.

Cost $84


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.”

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Copywriting Course

Featured Product:
Copywriting Course

*

The original Step-by-Step Copywriting Course
Want Better Conversions, Higher Rankings & More Sales?
Write Better Copy


Step by Step Copywriting Course

Write natural-sounding seo content with Karon Thackston’s website & SEO copywriting course.

Website owner? Professional copywriter? Copywriter wannabe? Look over my shoulder as I show you all the tips & tricks to this easy system.

  • Transform your site from an endless monthly expense to a profit-generating asset.
  • Entice site visitors to take the action you want them to take.
  • Create a profitable flow of visitors from the engines to your site.
  • Discover the most up-to-date, Hummingbird-, Penguin- and Panda-friendly copywriting techniques.
  • Apply these strategies to ANY type of website including B2B, B2C, ecommerce, product sales, service sales, ebooks and other information products, software and more.
  • Discover 28 different ways to position your products/services as the obvious choice for your target customers.
  • 10 online videos broken down into manageable segments.
  • Real-world examples of profitable sites.
  • Before and after copywriting makeovers.
  • In-depth case studies.
  • Cheat sheets, worksheets, planning guides & more.
  • Permanent access: no expiration date.

You Get 10 Online, Video-Based Modules Complete With Real-World Examples, Transcripts, Practice Assignments, Answers, Cheat Sheets, Checklists and Resources

Each module is laid out in logical order so you literally go step-by-step through the exact same copywriting process I use for my clients.

Cost $299


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.”

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