5 eBay Listing Tips for Creating Compelling Bullet Points by Karon Thackston
If you’ve been selling on any ecommerce platform for very long, you know the importance of writing exceptional bullet points. That’s because scanning is king on almost all ecomm platforms. Add mobile devices to the mix and you get a perfect storm of shoppers who want to get information fast so they can buy and get on with their lives.
Problem is, most sellers don’t understand the value of bullets when writing their eBay listings.
- Bullet points draw the eye to the list quickly, ensuring that users read the copy.
- Bullets feed important information to shoppers in bite-size chunks, making it easier to digest.
- Bullets create a layout that makes your copy eye-friendly as opposed to large blocks of words.
eBay Listing Tip #1 – Pull Out Your Most Important Details
The whole purpose of bullet points is to draw attention. Why would you highlight information that is mundane? You shouldn’t. Choose enticing bits of text that offer decision-making details, a unique benefit, or popular features that buyers commonly look for when comparing products.
What’s important to you? When you shop online for a product like the one you are selling, what would you look for? Those snippets of information will probably be noteworthy to your buyers, too.
eBay Listing Tip #2 – Overcome Objections
In addition, you can use bullets to offset friction points with your items. Every product known to man has elements that create friction with shoppers. “Friction” means anything that causes someone to hesitate before buying. Maybe it’s the price, the colors (or lack of colors) you offer, the size or lack of features that buyers feel are important.
Here are some bullets from a copper skillet listing that do a great job. They overcome objections that include food sticking, heaviness, requiring handwashing, and more. See how the seller quickly eases the shopper’s mind over these and other objections.
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