Amazon Secret Shopper: Examining the Mindset & Buying Decisions of Actual Customers (Freezer Bins) by Karon Thackston
“K” is a professional businesswoman who leads a busy life. Once she’s finally decided to take action, she tends to put things off and then make fairly quick decisions about what she wants. She shops a lot using the Amazon app on either her tablet or phone. Let’s follow her thoughts and actions as she goes on an actual shopping trip to Amazon.
I needed freezer bins. I was tired of digging through stacks of rock-hard, questionable food items to find what I wanted. It was time to get organized! So, shopping on my iPad, I went to the Amazon app and searched for “freezer bins.”
I began scrolling through the search results, looking at pictures first. I knew I didn’t want wire ones because the corners of veggie bags poke through, small things can fall out of holes, etc. I wanted clear plastic. The first listing I saw with plastic was a 2-set that were narrow and tall. That wasn’t what I needed. I scrolled down and saw some other single units that were also not what I wanted.
Then I came across a 6-piece set for $34.83. Liked the picture in the search results and the price was something I was willing to pay. Before I even clicked to the listing, I scrolled 2 more screen lengths down to see if I’d missed anything else. Nothing caught my eye, so I scrolled back up and clicked the 6-piece set to explore further.
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