Tag Archives: Karon Thackson

Examining the Mindset & Buying Decisions of Actual Customers

Amazon Secret Shopper: Examining the Mindset & Buying Decisions of Actual Customers (Freezer Bins) by Karon Thackston

“K” is a professional businesswoman who leads a busy life. Once she’s finally decided to take action, she tends to put things off and then make fairly quick decisions about what she wants. She shops a lot using the Amazon app on either her tablet or phone. Let’s follow her thoughts and actions as she goes on an actual shopping trip to Amazon.

I needed freezer bins. I was tired of digging through stacks of rock-hard, questionable food items to find what I wanted. It was time to get organized! So, shopping on my iPad, I went to the Amazon app and searched for “freezer bins.”

I began scrolling through the search results, looking at pictures first. I knew I didn’t want wire ones because the corners of veggie bags poke through, small things can fall out of holes, etc. I wanted clear plastic. The first listing I saw with plastic was a 2-set that were narrow and tall. That wasn’t what I needed. I scrolled down and saw some other single units that were also not what I wanted.

Then I came across a 6-piece set for $34.83. Liked the picture in the search results and the price was something I was willing to pay. Before I even clicked to the listing, I scrolled 2 more screen lengths down to see if I’d missed anything else. Nothing caught my eye, so I scrolled back up and clicked the 6-piece set to explore further.

 

Click here to read the rest of Karon Thackston’s post 

 

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

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3 Most Common (And Wasteful!) Mistakes Sellers Make With Their Amazon Listings

3 Most Common (And Wasteful!) Mistakes Sellers Make With Their Amazon Listings

You only have to write so many product listings before you start to see a pattern. That’s how it has been at Marketing Words over the last few years. I thought it would be helpful to outline some of the most common mistakes we’ve seen when it comes to writing your listings and using keywords.

 

Mistake #1: Not Using Keywords Correctly

 

Amazon isn’t like Google. With Google, there is a certain amount of repetition of keywords and phrases. On Amazon, however, you do not need to repeat keywords. Use it once and Amazon’s got it! Because many sellers don’t understand this, they are ruining the way their copy sounds as they try to rank higher on Amazon (without success).

 

That includes your Search Terms fields. If the keyword is in the title, brand, manufacturer and UPC, you do not need to include it in your search terms. It is a waste of space that could be used for additional, traffic-driving keywords.

 

Last, we see countless folks inserting keyPHRASES into the search terms fields instead of keyWORDS. Amazon doesn’t work with phrases. They use literal keywords and each word is searchable on its own.

mistake 3

Putting something like:

natural dog treats

100% wholesome dog treats

beef dog treats

dog treats made in the usa

nutritious dog treats

 

… leaves lots of wasted room that could accommodate other keywords. Because we don’t need to repeat keywords and we do need to use individual keywords (not whole phrases), this should be reworked to this:

 

natural dog treats 100% wholesome beef made in the usa nutritious

 

If we remove any keywords that are included in our product name (aka, title) and other areas, we’ll have even more room. Here comes more traffic!

 

Mistake #2: Not Differentiating Your Products From The Competition

 

Think about your own shopping experience on Amazon. You show up on the site to search for olive oil and vinegar sets. I just did a search for that term and here’s what came up…

 oils

 

When I was scrolling down the page, it didn’t take me long to figure out that they all appear pretty much the same. What if they gave some additional information or used words that were more enticing?

 

Here are some examples of how just a minor tweak can make a big difference. As a shopper, I would be more likely to click these search results:

uname set

kitchencraft

ribbed round

The simple words “ribbed,” “Italian collection” and “lead free” made my eyes perk up. I wanted to know more.

 

Mistake #3: Not Answering The Question “So What?”

 

With so many duplicate products on Amazon (especially when dealing with private labeling), you simply must fall back on a long-standing rule of copywriting: Answer the question “So what?”

 

When customers scroll down a page of search results looking at your title, or they click to your product page to learn more, you have to set yourself apart from all the other options. Maybe this means having more positive reviews. Perhaps it is the lowest (or highest) price. But, more often than not, that task depends on the bullets and product description.

 

Here are 30 ways to differentiate your products from the pack so you stand out and get more sales.

30 ways to position your product

 

 

By correcting these 3 common mistakes, you eliminate the wasted space in your search term fields, bullets, and product description while setting yourself apart from the competition. And that always leads to more sales!

 

Still have questions about creating stellar product descriptions? Enroll in Karon’s 4-session Amazon Product Description Boot Camp. This 4-week, live training series is devoted to showing you her best secrets for doing expert-level keyword research and cranking out titles, bullets and descriptions that make more sales.

Click here to get all the details and use code Boot38 now to save 38% when you register now.  

 

 

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.”

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