Tag Archives: product descriptions

3 Most Common (And Wasteful!) Mistakes Sellers Make With Their Amazon Listings

3 Most Common (And Wasteful!) Mistakes Sellers Make With Their Amazon Listings

You only have to write so many product listings before you start to see a pattern. That’s how it has been at Marketing Words over the last few years. I thought it would be helpful to outline some of the most common mistakes we’ve seen when it comes to writing your listings and using keywords.

 

Mistake #1: Not Using Keywords Correctly

 

Amazon isn’t like Google. With Google, there is a certain amount of repetition of keywords and phrases. On Amazon, however, you do not need to repeat keywords. Use it once and Amazon’s got it! Because many sellers don’t understand this, they are ruining the way their copy sounds as they try to rank higher on Amazon (without success).

 

That includes your Search Terms fields. If the keyword is in the title, brand, manufacturer and UPC, you do not need to include it in your search terms. It is a waste of space that could be used for additional, traffic-driving keywords.

 

Last, we see countless folks inserting keyPHRASES into the search terms fields instead of keyWORDS. Amazon doesn’t work with phrases. They use literal keywords and each word is searchable on its own.

mistake 3

Putting something like:

natural dog treats

100% wholesome dog treats

beef dog treats

dog treats made in the usa

nutritious dog treats

 

… leaves lots of wasted room that could accommodate other keywords. Because we don’t need to repeat keywords and we do need to use individual keywords (not whole phrases), this should be reworked to this:

 

natural dog treats 100% wholesome beef made in the usa nutritious

 

If we remove any keywords that are included in our product name (aka, title) and other areas, we’ll have even more room. Here comes more traffic!

 

Mistake #2: Not Differentiating Your Products From The Competition

 

Think about your own shopping experience on Amazon. You show up on the site to search for olive oil and vinegar sets. I just did a search for that term and here’s what came up…

 oils

 

When I was scrolling down the page, it didn’t take me long to figure out that they all appear pretty much the same. What if they gave some additional information or used words that were more enticing?

 

Here are some examples of how just a minor tweak can make a big difference. As a shopper, I would be more likely to click these search results:

uname set

kitchencraft

ribbed round

The simple words “ribbed,” “Italian collection” and “lead free” made my eyes perk up. I wanted to know more.

 

Mistake #3: Not Answering The Question “So What?”

 

With so many duplicate products on Amazon (especially when dealing with private labeling), you simply must fall back on a long-standing rule of copywriting: Answer the question “So what?”

 

When customers scroll down a page of search results looking at your title, or they click to your product page to learn more, you have to set yourself apart from all the other options. Maybe this means having more positive reviews. Perhaps it is the lowest (or highest) price. But, more often than not, that task depends on the bullets and product description.

 

Here are 30 ways to differentiate your products from the pack so you stand out and get more sales.

30 ways to position your product

 

 

By correcting these 3 common mistakes, you eliminate the wasted space in your search term fields, bullets, and product description while setting yourself apart from the competition. And that always leads to more sales!

 

Still have questions about creating stellar product descriptions? Enroll in Karon’s 4-session Amazon Product Description Boot Camp. This 4-week, live training series is devoted to showing you her best secrets for doing expert-level keyword research and cranking out titles, bullets and descriptions that make more sales.

Click here to get all the details and use code Boot38 now to save 38% when you register now.  

 

 

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.”

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Amazon Product Description Boot Camp

Featured product:

Amazon Product Description Boot Camp

LIVE Amazon Product Description Boot Camp that starts July 16th.
Hands-on, in-depth workshop for creating Amazon product descriptions.

amazon-bootcamp-300x289

 

Your Insider Training Includes:

Week 1Discover My Personal Process For Finding (And Using) Keywords That Drive Targeted Traffic

In order to attract potential customers to your listings, you first need to know what terms they’re using on Amazon to search for products like yours. In this first week, I’ll share:

  • My favorite keyword research (KWR) tools—and how you can use them to find terms that drive targeted traffic to your Amazon listings
  • What goes on inside my mind as I’m doing KWR, and how I uncover those elusive keyword “gems” that others don’t find
  • How to evaluate your keywords after you find them to decide which ones are “winners” and which can be trashed

Week 2Make Your Product The Obvious Choice & Brainstorm Enticing Titles That Capture Attention

When a customer is wading through an endless selection of silicone cupcake liners, how do they decide which listings to click on? In a sea of private-label products that all look the same, you need to make yours stand out as the clear choice. And that starts with having an irresistible title. In this session, I’ll show you:

  • Why the first 5 and the first 17 words in your title are so critical
  • The multiple places your title is displayed—and how you can manipulate that to your advantage
  • How to identify your product’s differentiators and work those into your title
  • The #1 mistake most sellers make with their titles (it’s a real sales-killer)

Week 3Create Mouthwatering Bullets & Product Descriptions That Close The Sale

How do infomercials sell billions of dollars of products every year? They excel at delivering highly persuasive sales pitches that hit shoppers’ “hot buttons.” Mastering this powerful technique in your bullets and product description sections can mean the difference between a shopper clicking “Add to Cart” or clicking out of your listing! In Week 3, we’ll cover:

  • How to quickly get shoppers to envision themselves using (and loving!) your products.
  • How to make the biggest benefits of your product immediately clear (so customers purchase right away)
  • Using your customers’ own words to craft your listing—so visitors instantly connect with what you’re saying
  • Building confidence and eliminating friction that can tank the sale

Week 4Results: Is It Really Working? Simple Steps To Multiplying Your Sales

Too often, when sellers make changes to their listings, they focus on the number of sales they are making a day. NOT GOOD. Why? Because it’s not entirely accurate. You can actually make more sales per day and lose money (yes, really!). During this final session, I will show you:

  • An easy way to determine whether the changes you made are actually working
  • What to do if your new product listing doesn’t have the impact you want
  • 3 simple things you can do to ensure your products keep selling, selling, selling long-term

Get all the details and use code Boot20 now to save 20% when you register now

Cost: $249


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING

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How to Write Amazon Product Descriptions That Sell

Featured Product:

How to Write Amazon Product Descriptions that Sell

Want to rank higher in the Amazon search results &
make more sales? Here’s how…


Product Listing Strategies

Are you selling on Amazon with private labeling, bundling, retail arbitrage or manufacturing?

Want to rank higher in the Amazon search results & make more sales?

What’s included in Amazon Advantage: Product Listing Strategies to Boost your Sales?

  • Time-tested methods for making your products stand out in the crowd even if others are selling the exact same things.
  • How to make more sales and at higher prices.
  • Amazon’s list of 4 things you must have to rank well in their internal search engine.
  • The tricks and strategies of creating product listings that rank well on Google (despite Amazon’s sometimes conflicting information).
  • How to get inside the minds of Amazon shoppers and create compelling descriptions that entice shoppers to buy.
  • Real-life examples of products that excel (and some that fall flat on their faces).
  • Step-by-step demonstrations of precisely how to implement the method – see it in action right before your eyes.
  • Cheat sheets and worksheets to help you nail your product descriptions every time.
  • My private process for creating an all-encompassing keyword list that can get you better rankings and seriously more traffic to your listings.
  • How to capture attention with engaging product titles.
  • The right and wrong way to create features/bullets that work for you instead of sending shoppers packing.
  • My unique F.A.C.E. method for determining the length and content of your product descriptions.
  • Insiders tips on avoiding common newbie mistakes that can seriously harm your success.

This is not just the “what” of writing for Amazon. You also find out the “why” and “how” so you get a crystal clear picture of exactly what to do to rank higher, get more traffic and sell more products on Amazon.

Just $49


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.”

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