Want More Sales? Include These 6 Things in Your Amazon Product Description by Karon Thackston
I did a poll recently in my private Facebook group. The question was something like “Which part of creating Amazon listings stresses you out the most?” Of the title, bullets, description, and keywords, the majority answered that the description was where they hit a wall.
That really surprised me.
One seller commented that the description section took the most creativity because it was the longest. Therefore, at the request of my Facebook group, I’ve developed this quick help guide for those who are uncertain about what to include as they write their Amazon product description.
Does the Description Matter?
While the description is farther down the page when you view a listing on a computer, mobile users see the standard description above the key feature bullets. That means this is the first bit of detailed information shoppers see when using a smartphone or tablet.
DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.