Determining Your Target Audience and Delivering What They Want by Karon Thackston
Building an email list. Promoting your ecommerce store. Branding your B2B service company. Selling products on Amazon. Regardless of what you’re doing online, the foundation of your success will be in your ability to determine what your target customers want and how best to give it to them. Sound easy? From my experience, this is one of the biggest hurdles companies face, which means most are taking a stab in the dark and simply guessing about their customers. And that’s a real shame that could be costing them dearly.
Think about it this way: I walk up to you and ask you to do me a favor. I’d like you to buy a birthday gift for my dear friend, Cathy. You agree to help and start asking questions such as:
• How old is she?
• What does she like? Clothes, knickknacks, jewelry, home goods, techy gadgets?
• What size does she wear?
• What colors are in her house?
• What does she do for a living?
• What are her hobbies?
And a host of other questions, to which I respond, “She’s your average woman of average age that likes the kinds of things most women like. Thanks for your help! I can’t wait to see what you pick out for her.”
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