Tag Archives: Target Audience

4 Things You Can Do to Write Better Blog Posts

4 Things You Can Do Today to Write Better Blog Posts by Karon Thackston

All too often, we think of the blog that we write for as “our” blog. And, it is. We, as the website owner, have control of the blog. We created it, we operate it, we publish posts on the blog. It is, in fact, ours.

In reality, however, “our” blog shouldn’t be entirely about us. It’s more like a partnership where we have controlling interest, but our readers have an almost-equal say. After all, if they don’t want to read the posts we add to our blogs, we’ll quickly find ourselves in a deserted area of the Internet filled with virtual tumbleweeds.

The trick? Write blog posts with your readers in mind. Yes, you absolutely need to incorporate your unique personality and charm into each post you write. But including your target audience (readers) in every step goes a long way to creating the best posts possible and ensuring continued engagement.

  1. Create & Read Your Audience Persona

Do you have a target audience persona (profile)? You really should! This is essentially an outline / synopsis of those who regularly read the posts on your blog. It includes information such as:

  • Age
  • Income level
  • Education level
  • Gender
  • Interests
  • Hobbies
  • Profession
  • Stage of life
  • Biggest concerns (related to the topic(s) you blog about)
  • And much more.

How do these seemingly boring details impact your writing. Think about it like this.

Let’s say you operate a pet blog. You regularly write posts about dog-related topics, which is awesome! And you get some likes, shares, and comments. However, after you do a bit of research and ask some questions, you realize (much to your surprise) that 46% of your readers have only cats or have dogs and cats as companions. What’s more, 25% have ferrets in addition to a cat or dog!

Also, 58% of people have income under $35,000 per year and state that their biggest pet-related concerns are linked to the expenses of owning their pets.

Now what do you do? You begin cranking out posts about not only dogs, but also cats and ferrets. Your topics might shift from always writing about dog exercise, eating habits, and travel to also including tips for affordable health care for all of these (and other) pets.

Start by asking some basic questions like the ones listed above to get foundational knowledge of who you are writing to. Then add to the persona regularly as you discover new tidbits of info.

  1. Choose the Right Blog Post Style

Try one of these:

  • Interview — Just like Oprah, you can bring others to your audience to share their knowledge with your peeps. Email interviews are a breeze to conduct; much less trouble than audio or video interviews (which are also great, but require much more work). Send someone 5 to 10 questions via email and ask them to answer them. Format that into a blog post and you’re done!
  • Investigation — Dig deep into a current event, new government policy, or even a product recall that might affect your readers. They’ll be glad you took the time to uncover and explain the details.
  • Demo — Have you heard about new software, a special process, or a clever hack that your audience would love? Outline a quick demo complete with highlights of the biggest pros and cons. And, of course, lots of pics!

Depending on the topic you’re covering, one of these might work much better than the standard editorial.

 

Click here to read the rest of Karon Thackston’s post

 

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Determining Your Target Audience and Delivering What They Want

targetaudience

Determining Your Target Audience and Delivering What They Want by Karon Thackston

 

Building an email list. Promoting your ecommerce store. Branding your B2B service company. Selling products on Amazon. Regardless of what you’re doing online, the foundation of your success will be in your ability to determine what your target customers want and how best to give it to them. Sound easy? From my experience, this is one of the biggest hurdles companies face, which means most are taking a stab in the dark and simply guessing about their customers. And that’s a real shame that could be costing them dearly.

Think about it this way: I walk up to you and ask you to do me a favor. I’d like you to buy a birthday gift for my dear friend, Cathy. You agree to help and start asking questions such as:

• How old is she?
• What does she like? Clothes, knickknacks, jewelry, home goods, techy gadgets?
• What size does she wear?
• What colors are in her house?
• What does she do for a living?
• What are her hobbies?

And a host of other questions, to which I respond, “She’s your average woman of average age that likes the kinds of things most women like. Thanks for your help! I can’t wait to see what you pick out for her.”

Click here to read the rest of Karon’s article

 


DISCLOSURE: SOME OF THE LINKS IN THE PAGE ABOVE MAY BE “AFFILIATE LINKS.” THIS MEANS IF YOU CLICK ON THE LINK AND PURCHASE THE ITEM, WE WILL RECEIVE AN AFFILIATE COMMISSION. WE ARE DISCLOSING THIS IN ACCORDANCE WITH THE FEDERAL TRADE COMMISSION’S 16 CFR, PART 255: “GUIDES CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.

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